Technology Commercialization & New Product Development

By Prof. Devdip Purkayastha, Prof. Rajkumar Hirwani | IIT Bombay

Learners enrolled: 4526 | Exam registration: 1235

ABOUT THE COURSE:

Disciplined Innovation

Participants will be introduced to ''Disciplined Innovation'', a practical methodology to navigate the complexities of bringing ideas to market, ensuring both technical feasibility and commercial success.

Problem Pull vs. Tech Push Development: Learn how to identify market needs and align technology solutions accordingly.
8C Problem Discovery Framework: Master a structured approach to uncovering and defining critical problems worth solving.
8P Product Development Framework: Gain expertise in designing, developing, and delivering impactful products.
WIMF (Winning in Market Framework): Understand strategies to position your innovation for market success.
TRL (Technology Readiness Level) Assessment Framework: Assess and advance the maturity of your technology.
Technology Translation & Commercialisation: Leverage cutting-edge technologies to create disruptive opportunities.

Access to customised AI Tools

Participants will get access to customised AI Tools and be able to explore a wide range of Startup Business Ideas, Technology Concepts, New Product Launch & Financial Planning. This will help them augment their in-course learning with hands-on Ideation & End-to-End Simulation.

Whether you’re an academic aiming to bridge research and industry, a professional driving product innovation, or an entrepreneur building the next big startup, this course equips you with the knowledge, frameworks, and skills to succeed in today’s competitive technology landscape.

INTENDED AUDIENCE:

All Engineering, Science, Arts, and Commerce Faculty & Students, interested in Management & Entrepreneurship.
Young professionals, Entrepreneurs (e.g, Product, Brand, and R&D Managers), and aspiring Entrepreneurs planning to launch new products or start a new business venture
Micro Entrepreneurs, MSMEs, and Family Business Owners
Faculty, Incubator Managers, and R&D Laboratory Heads

INDUSTRY SUPPORT: Entrepreneurship & Atmanirbharta based on indigenous technology development are national priorities for India. It is being encouraged across all educational institutes

Various Ministries, PSUs, Incubators, Higher Education Institutes, and private organizations support entrepreneurship & indigenous technology/product development through grants, CSR funds, and R&D partnering. Atal Innovation Mission (AIM) is the Government of India’s flagship initiative to create and promote a culture of innovation and entrepreneurship across the length and breadth of our country.

Summary

Course Status :	Ongoing
Course Type :	Core
Language for course content :	English
Duration :	4 weeks
Category :	Management Studies Entrepreneurship Marketing
Credit Points :	1
Level :	Undergraduate/Postgraduate
Start Date :	16 Feb 2026
End Date :	13 Mar 2026
Enrollment Ends :	16 Feb 2026
Exam Registration Ends :	27 Feb 2026
Exam Date :	18 Apr 2026 IST
NCrF Level	4.5 — 8.0

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1:

Introductory Module

Introduction to Disciplined Innovation

Technology Landscape & Commercialisation Approaches

Global Technology Landscape
‘Problem Pull’ vs. ‘Technology Push’
Industry Expert Session

Week 2: ‘Problem Pull’ Technology Development

8C Problem Discovery Framework
8P Product Innovation Framework

Week 3: Problem Pull Technology Development (Contd)

WIMF – Winning in Market Framework 1 – Creating Customer Value
WIMF – Winning in Market Framework 2 – Delivering Customer Value

Week 4: Technology Translation & Commercialisation

Technology Readiness Assessment – TRL Framework
Translational Research
Technology Commercialisation
Industry Expert Session

BONUS Module: Disciplined Innovation - Customised AI Tools

Books and references

Accelerated Startup Discovery Process - Devdip Purkayastha, 2022/24 Edition
Marketing Management | Philip Kotler, Kevin Keller, Alexander Chernev, Jagdiah Sheth, G Shainesh | Pearson Paperback – 16th Edition, India Case Studies
Startup Case Studies - Devdip Purkayastha, 2024 Edition
Various Industry Reports, Company Analysis, Websites: Will be referred to and provided with links during the course modules

Instructor bio

Prof. Devdip Purkayastha

IIT Bombay

Prof. Devdip Purkayastha is a full time Professor-of-Practice at IIT Bombay, DS School of Entrepreneurship.He possesses ~30 years’ experience with global leading corporates and ~7 years of teaching experience at leading academic institutions.During his corporate career, he worked successfully in a variety of senior level roles across India & Asia at reputed MNCs like P&G & DHL. He has been recognized in various industry forums, including as 'CEO of the Year'. For the past several years, he is closely involved with the start-up ecosystem, both in technology and social sectors. He teaches technology entrepreneurship courses, mentors start-up teams and advises investors. He has served in the past as President of Enactus India. Enactus is a non-profit organization that supports student social entrepreneurs across 35 countries. He studied at IIT Kharagpur & IIM Calcutta, and later participated in executive programs at Wharton & INSEAD.

Linked In - https://in.linkedin.com/in/profdevdippurkayastha

Prof. Rajkumar Hirwani

Prof. Raj Hirwani has 40+ years of experience in Research, Technology and IP Management. He was Head of IP Directorate in CSIR and Director of CSIR’s Unit for R&D of Information Products. He was a member of World Bank Consultancy Team for Strengthening of R &D Institutions in China and Indonesia as well as on the panel of UNCTAD. He has won many national awards and honours. He was President of Licensing Executive Society India and is a member of several CSIR and government committees. He has a Bachelor’s degree in Chemical Technology from UDCT and Ph.D in Technology Management from IIT Bombay. He was a Fulbright Scholar and was recipient of Hubert Humphrey Fellowship in Technology Policy and Management.

LinkedIn - https://www.linkedin.com/in/raj-hirwani-6b46926

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.

The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).

Date and Time of Exams: April 18, 2026 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.

Registration url: Announcements will be made when the registration form is open for registrations.

The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.

Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 3 assignments out of the total 4 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

Please note that assignments encompass all types (including quizzes, programming tasks, and essay submissions) available in the specific week.

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Bombay. It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team