Fundamentals of Digital Marketing

Prof. Saini Das is a faculty in the Business Analytics and Informaton System area at Vinod Gupta School of Management IIT Kharagpur. She has served as a faculty member at IIM Indore for three years before joining IIT Kharagpur. She also worked as a software engineer at Infosys Technologies Ltd. prior to her PhD. Her major teaching interests and research competencies are in the areas of digital marketing, business analytics, information security risk management in networks, management information systems (MIS), e-commerce technology & applications, data privacy and digital piracy. Prof. Das has taught in many management development programs across industries. She has authored papers in many national and international journals of repute.

Prof. Atanu Ghosh is the Managing Partner of Bluebeaks Solutions engaged in education, research, consulting and training in the digital strategy. Atanu is a serial entrepreneur. He founded and invested in a successful e-commerce venture Salt n Soap in 2013. Salt n Soap was sold at a profitable valuation in 2020. He also founded and invested in a successful IT services company in Kolkata named Nevaeh Technology and served as one of its founding Directors till July 2023 when he sold his stake profitably to other investors. Atanu is in the advisory board of several start-ups and start-up incubators. Atanu is a Visiting or Adjunct Faculty in several leading academic institutions like XLRI, IIM Calcutta, IMI Kolkata, IIM Udaipur, IIM Amritsar, IIT Kharagpur, GIM Goa, IIM Bodhgaya, BITS Pilani, IMT Ghaziabad, IMI Kolkata, Praxis Business School and Globsyn Business School. Atanu has designed and delivered various courses related to data science and analytics, digital marketing, digital transformation and technology management in these institutes of repute. Atanu is an Electrical Engineer from Jadavpur University and a Post Graduate Diploma in Management from Indian Institute of Management Bangalore.