Week 1: Introduction: Introduction to behavioral economics;Relationship with other disciplines; Objectives, scope and structure
Week 2: Motivation: Hierarchical ordered needs; Need for achievement and the instinct of workmanship; Fashion and status; The Diderot effect
Week 3: Methodology: Theories; Evidence; Consilience; Experimental studies of Behavior; Behavioral Rules and Routines; Computer Simulations; Techniques for uncovering Means-End chains
Week 4: Values, Preferences and Choices: Bounded rationality; Broadening rationality; Evolutionary biology and neuroscientific basis of utility; Policy implications
Week 5: Acknowledging problems & accessing options: The process of cognition; Brain plasticity; The failure to meet aspirations; Thinking fast & slow
Week 6: Beliefs, Heuristics and Biases: The standard model; Selfevaluation and projection bias; Causes of irrationality
Week 7: Beliefs, Heuristics and Biases (continued): Deductive and inductive thinking; The economics of dread; The significance of brands; Elusive optima; Creative thinking
Week 8: Decision-making under risk and uncertainty: Prospect theory; Loss aversion; Shape of utility function; Decision weighting; Recent theories
Week 9: Mental accounting: Nature and components; Framing and editing; Budgeting and fungibility; Choice bracketing and dynamics
Week 10: The discounted utility model: Origins and features of the DUM; Methodology; Anomalies of the DUM
Week 11: Alternative intertemporal choice models: Time preferences and time inconsistent preferences; Hyperbolic discounting; More radical models; Empirical evidence and policy implications
Week 12: Strategic interaction: Introduction to analytical or standard game theory; Equilibrium refinements; Types of games and equilibrium; Behavioral vs standard game theory; Iterated games; Social preferences; Public good games
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