AI in Product Management

By Prof. Zillur Rahman | IIT Roorkee

Learners enrolled: 5194 | Exam registration: 115

ABOUT THE COURSE:

In the rapidly evolving landscape of product management, leveraging artificial intelligence (AI) is becoming increasingly crucial for staying competitive and innovative. The "AI in Product Management" course is designed to equip learners with the knowledge and skills to integrate AI tools into traditional product management practices. This course offers a comprehensive exploration of how AI can enhance various aspects of product management.Learners can explore about AI-powered market research, idea generation, customer and competitor analysis, sales forecasting, pricing strategies, and product development and more. The course also delves into the ethical considerations of AI, strategic planning, and performance management. Through practical examples, case studies, and hands-on sessions, students will gain a deep understanding of AI applications in product management.This course is ideal for aspiring product managers, marketing professionals, and business strategists looking to harness the power of AI to drive product innovation, improve decision-making, and achieve a competitive edge in the marketplace. Join us to transform your approach to product management with cutting-edge AI technologies and methodologies.

INTENDED AUDIENCE: MBA, MIB, MBA-IB, M.Com.

PRE REQUISITES:Any business graduate can opt for this course.

INDUSTRY SUPPORT: All companies having their own product or service or both.

Summary

Course Status :	Upcoming
Course Type :	Elective
Language for course content :	English
Duration :	12 weeks
Category :	Management Studies
Credit Points :	3
Level :	Postgraduate
Start Date :	20 Jan 2025
End Date :	11 Apr 2025
Enrollment Ends :	27 Jan 2025
Exam Registration Ends :	14 Feb 2025
Exam Date :	04 May 2025 IST

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1: Introduction to Product Management, Role of AI in Product Management (Part-I, II, III), AI-Powered Market Research

Week 2: AI-Powered Market Research Tools, Analyzing Qualitative Data with AI, Enhancing Quantitative Research with AI, AI in Customer Sentiment Analysis, Predictive Analytics in Market Research

Week 3: AI in Brainstorming & Idea Generation, Validating Ideas using AI, AI-Driven Prioritization, Integrating AI into Marketing Planning, Market and Category Analysis with AI
Week 4: AI Tools for Customer Segmentation, Personalization Engines using AI, AI in Omni-Channel Customer Engagement, AI Driven Customer Journey Mapping, Introduction to Competitor Analysis using AI
Week 5: Competitive Intelligence with AI, Competitor Monitoring using AI, Using AI to Predict Competitor Moves, Case Studies on AI in Competitor Analysis, Sales Forecasting Models using AI
Week 6: AI Tools for Demand Planning, AI for Sales Strategy Development, AI in Sales Training, Risk Modeling and Scenario Analysis with AI, Strategic Planning with AI Insights
Week 7: Positioning and Differentiation using AI, AI in Brand Management, Product Lifecycle Management with AI, Case Studies on AI in Product Strategy, Product-Led Growth using AI
Week 8: New Product Development using AI (Part I, II), Transforming New Product Development: The impact of AI (Part I, II), AI in Go-To-Market Strategies
Week 9: Price Optimization using AI (Part I, II, III, IV, V)
Week 10: Agile Development using AI, Roadmap Development using AI, AI for Minimum Viable Product (Part I, II), AI-Powered Advertising (Part I)
Week 11: AI-Powered Advertising (Part II), AI in Channel Management, Distribution Optimization using AI (Part I, II), AI in Performance Monitoring
Week 12: Revenue and profitability Analysis using AI, Benchmarking and Adjustments using AI, Customer support using AI, Challenges & Ethical Considerations, Future Trends in AI for Product Management

Books and references

"Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems" by Bernard Marr
"AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales" by A. K.Pradeep, Andrew Appel, and Stan Sthanunathan
"Artificial Intelligence for Business: A Roadmap for Getting Started with AI" by Doug Rose.
"Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World" by Marco Iansiti and Karim R. Lakhani

Instructor bio

Prof. Zillur Rahman

IIT Roorkee

Dr. Zillur Rahman is Professor at the Department of Management Studies, Indian Institute of Technology, Roorkee. He received his B.Sc. (Hon.) Mathematics, MBA and Ph.D. from Aligarh Muslim University, India. Dr. Rahman has more than 20 years of experience in academia. He has delivered research talk in many countries including USA, Switzerland, Germany, France, Italy and Turkey.

He has published research papers in reputed international papers including the European Journal of Marketing, Journal of Business Research, Psychology and Marketing, Journal of Service Marketing, International Journal of Contemporary Hospitality Management, Journal of Cleaner Production, Telematics and Informatics, among others.

Prof. Rahman has been a recipient of Highly Commended Paper in Emerald Literati Network Awards for Excellence for three consecutive years (2016-18). He has also received the Commendable Faculty Award in the domain of Business, Management and Accounting.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.

The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).

Date and Time of Exams:May 4, 2025 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.

Registration url: Announcements will be made when the registration form is open for registrations.

The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.

Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

Please note that assignments encompass all types (including quizzes, programming tasks, and essay submissions) available in the specific week.

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Roorkee .It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team

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