Introduction to Graphic Design

By Prof.Mohammad Shahid, Prof.Saurav Khuttiya Deori | IIT Hyderabad, IIT Hyderabad

Learners enrolled: 10531 | Exam registration: 228

ABOUT THE COURSE:

This course covers the foundational elements of Graphic Design, including Basic Design Principles, Typography, Publication Design and Branding & Identity. It introduces the concepts of abstracting visual information through pictograms, icons, symbols, and the integration of typography to craft compelling visual narratives. The course is aimed to inspire and stimulate innovative solutions that make information engaging, informative, entertaining, and thought-provoking, fostering critical thinking.

INTENDED AUDIENCE: Bachelor and Masters level students, Working professionals in the Industry, freelancers, entrepreneurs

INDUSTRY SUPPORT: Companies working in the field of IT (UI/UX design)such as TCS, Microsoft, Adobe, Google, Mindtickle ect. Also suitable for graphic design jobs such as branding, Marketing and Advertising, packaging and publication design.

Summary

Course Status :	Upcoming
Course Type :	Elective
Language for course content :	English
Duration :	8 weeks
Category :	Design
Credit Points :	2
Level :	Undergraduate/Postgraduate
Start Date :	17 Feb 2025
End Date :	11 Apr 2025
Enrollment Ends :	17 Feb 2025
Exam Registration Ends :	24 Feb 2025
Exam Date :	27 Apr 2025 IST

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Module 1 (Week 1): Course plan & Introduction to Design
Module 2 (Week 2): Introduction to Design Elements

Module 3 (Week 3-4): Introduction to Design Principles

Module 4 (Week 4-5): Exploring Gestalt Principles

Module 5 (Week 6-7): Introduction to typography

Module 6 (Week 7-8): Introduction to Identity Design

Module 7 (Week 8): Introduction to Print and publication

Books and references

1. Ambrose, G., & Harris, P. (2011). The Fundamentals of Typography. AVA Publishing SA.

2. Bringhurst, R. (2004). The Elements of Typographic Style. Point Roberts, WA: Hartley & Marks.

3. Wheeler, Alina. Designing Brand Identity: An Essential Guide for the Whole Branding Team. John Wiley & Sons,2012

4. Lupton, E. (2014). Thinking with type. New York, NY:Princeton Architectural Press.

5. Josef Mülller-Brockmann. Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers. Antique Collectors Club (1999).

6. Tufte, Edward. Visual Explanations: Images and Quantities, Evidence and Narrative. Graphics Press,1998

7. Umana, F.: Experimental Typography, Blurb,Incorporated (2019).

8. Hyndman, S.: Why Fonts Matter, Virgin books, Penguin Random House UK (2016).

9. Carter, R., Meggs, P. B., Day, B., Maxa, S., Sanders, M.:Typographic Design: Form and Communication, 6th edn.John Wiley & Sons, New Jersey (2015).

10. Fundamentals of Typography. Rockport Publishers,Beverly, Massachusetts (2011).

11. Meggs, P. B.: Type & Image: The Language of Graphic Design. Van Nostrand Reinhold, New York(1992).

12. Hannah, G. G. (2006). Elements of design: Rowena Reed Kostellow and the structure of visual relationships.New York, Princeton Architectural Press.

13. Ways of Seeing, John Berger 1972, Published by BBC,Printed edition by Penguin Books.

14. FEISNER, E. A., & REED, R. (2014). Color studies.

15. CLELAND, T. M., BIRREN, F., & MUNSELL, A. H. (1977). A grammar of color. (A basic treatise on the color system of Albert H. Munsell.) Edited and with an introduction by Faber Birren. New York, etc, Van Nostrand Reinhold Co.

16. Design Things, A.Telier, 2011. (Thomas Binder, Giorgio De Michelis, Pelle Ehn, Giulio Jacucci, Per Linde, and Ina Wagner) The MIT Press, Cambridge, Massachusetts,London, Eng.

17. Wheeler, Alina. Designing Brand Identity: An Essential Guide for the Whole Branding Team. John Wiley & Sons,2012

18. Klein, Naomi. No Logo. Fourth Estate 2010

19. Millman, Debbie. Brand Thinking and Other Noble Pursuits. Skyhorse Publishing Inc., 2011.

Instructor bio

Prof.Mohammad Shahid

IIT Hyderabad

Dr. Mohammad Shahid is an Assistant Professor at the Department of Design, IIT Hyderabad. He holds a Ph.D. in Design from IIT Guwahati, where he also served as a Teaching Assistant for five years. He earned his M.Des in Visual Communication from IIT Guwahati and a B.Des in Textile Design from NIFT Kolkata. With a diverse background that includes experience in the textile industry and academia, Dr. Shahid's research focuses on cultural heritage, experimental typography, and visual culture. He has published extensively on these topics, particularly in the context of Bollywood movie posters and their visual rhetoric. Among his notable achievements, Dr. Shahid designed the NIRF (National Institutional Ranking Framework) logo, which is widely recognized across educational institutions in India. He has also been recognized with several awards, including Best Typography Poster Design at Typography Day 2017, 2021 & 2023, Teaching Excellence Award 2022 at IIT Hyderabad, and Best Paper Award at the International Conference on Creativity and Cognition in Art and Design 2017. His teaching interests include graphic design, type design, and visual branding, among others.

Prof.Saurav Khuttiya Deori

IIT Hyderabad

Dr. Saurav Khuttiya Deori is presently working as an Assistant professor in the Department of Design,IIT Hyderabad. He completed both his master's and Ph.D. programs at the Indian Institute of Technology Guwahati, specializing in Visual Communication. His doctoral research focused on the architectural ornamentations of the early monuments of the Ahom dynasty in Assam. Recognizing the excellence of his Ph.D. work, Saurav received the Best Thesis Award for the year 2021-2022 from IIT Guwahati.In addition to his academic achievements, Saurav actively contributed to a thematic project supported by the Design Innovation Centre (DIC) at IIT Guwahati, funded by the Ministry of Education,Government of India. This project aimed to create various promotional tools to boost the tourism industry in Assam. Saurav's professional experience includes involvement in branding, print, and publishing projects for entities such as IIT Guwahati, the Directorate of Cultural Affairs (Government of Assam), and the Government of Bodoland Territorial Council, India. His diverse interests lie in the realms of visual ethnography research, heritage preservation, branding and identity design, as well as print publications.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.

The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).

Date and Time of Exams:April 27, 2025 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.

Registration url: Announcements will be made when the registration form is open for registrations.

The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.

Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 6 assignments out of the total 8 assignments given in the course.

Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

Please note that assignments encompass all types (including quizzes, programming tasks, and essay submissions) available in the specific week.

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Hyderabad .It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team