Strategic Management for Competitive Advantage

By Prof. Sanjib Chowdhury | IIT Kharagpur

Learners enrolled: 1285 | Exam registration: 328

ABOUT THE COURSE:

The importance of strategic management cannot be overemphasized in today’s business. The course aims to expose participants to conceptual frameworks and various perspectives related to strategic management. The participants would learn to analyze competitive situations, develop strategy, use of various strategic tools and skillsets, and strategy implementation issues that are generally faced in real-life. These include familiarization with organization’s internal and external environment analysis, competitor’s analysis; crafting strategy including multi-business strategy and international business strategy; implementation and related issues such as resource allocation, organization structure, culture and leadership. The course essentially takes the viewpoints of senior and top management executives with a major focus on the enterprise as a whole, rather than each functional area.

INTENDED AUDIENCE: Management students (MBA, Ph.D.) and academics, management professionals at various levels; Commerce and HRM students, Industrial and Systems Engineering, and related disciplines.

PREREQUISITES: Must be a graduate in science, arts, commerce, engineering or equivalent degree

INDUSTRY SUPPORT: All organizations be it Government or non-Government, profit or non-profit, business or charity, manufacturing or service, utility or IT, military and others need strategic management for long-term planning, growth, efficient operations and survival.

Summary

Course Status :	Completed
Course Type :	Core
Language for course content :	English
Duration :	12 weeks
Category :	Management Studies
Credit Points :	3
Level :	Postgraduate
Start Date :	22 Jul 2024
End Date :	11 Oct 2024
Enrollment Ends :	05 Aug 2024
Exam Registration Ends :	16 Aug 2024
Exam Date :	27 Oct 2024 IST

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1: Basic concepts of corporate strategy, External Environmental Analysis

Week 2: Competitive Analysis - Competition and Competitor Analysis, Porter Five Forces Model

Week 3: Internal Corporate analysis - Resource-Based View of Firms, Sustainability, Value Chain Analysis

Week 4: Strategy Formulation, Strategic Choices - Generic Strategies, Grand Strategy; Diversification; Merger and Acquisition

Week 5: Multi-business strategy - Portfolio Analysis and Display Matrices; BCG Matrix; GE's Stoplight Matrix

Week 6: Strategies for competing in International market

Week 7: Strategy Implementation - Strategy and Structure; 7S Framework; Management of Change

Week 8: Strategy Implementation - Organizational culture and Leadership; Functional Strategies

Week 9: Strategic Evaluation, Monitoring and Control - Strategic Controls; Balanced Scorecard; Strategy map

Week 10: Corporate Governance and Ethical Issues

Week 11: Corporate Social Responsibility and sustainability

Week 12: Strategic Enablers: Innovation and Entrepreneurship, Knowledge Management, Technology Management

Books and references

Crafting and Executing Strategy – The Quest for Competitive Advantage, Thomson & Strickland, McGraw-Hill Publications, 21^st edition.
Exploring Strategy – Text and Cases, Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, and Patrick Regner, Pearson, 10^th edition.
Strategic Management - Planning for Domestic and Global Competition, John A. Pearce II, Richard B.Robinson, Amita Mital, McGraw Hill Education, 14^th edition.
Contemporary Strategy Analysis – Text and Cases, Robert M. Grant, 8^th ed, John Wiley & Sons Inc.
Strategic Management Formulation, Implementation and Control, Pearce & Robinson, McGraw-Hill Publications.
The Competitive Advantage of Nations, Porter, The Free Press.
Strategic Management – An Integrated Approach, Charles Hill & Gareth Jones, Cengage Learning, 9^th edition.

Instructor bio

Prof. Sanjib Chowdhury

IIT Kharagpur

Prof. Sanjib Chowdhury is currently a full-time Visiting Professor at VGSoM, IIT Kharagpur in the areas of 1. Strategic Management, and 2. Operations Management. He has over 40 years of work experience including 6 years in academics and 34 years in two major oil companies in India and Kuwait in the cross-functional areas of: Strategic and Corporate Planning, Business Performance Improvement, Optimization of operations and processes, Project Management, and HR and General Management. He is the recipient of "Kuwait Gulf Oil Company's Ideal Employee Award", "ONGC Chairman's Award", "ONGC Director's Award" to mention a few, and had held several responsible positions in these organizations. Based on his work experience, he has solely authored a book titled "Optimization and Business Improvement studies in Upstream Oil and Gas Industry", published by John Wiley & Sons Inc., New Jersey, USA, Aug 2016. He holds B. Tech. (Hons.), M. Tech., and Ph. D. degrees in Industrial Engineering and Management from the Indian Institute of Technology, Kharagpur, and published several technical papers in journals of repute.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 27 October 2024 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Kharagpur .It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team

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