Entrepreneurship

By Prof. C Bhaktavatsala Rao | IIT Madras

Learners enrolled: 21485 | Exam registration: 11479

ABOUT THE COURSE:
This course provides a detailed overview of entrepreneurship as the foundation of business growth and value creation in the national economy. It provides multiple constructs for entrepreneurs to be successful, and pathways for their companies to achieve sustainable growth. Each week/module of the course will cover one specific theme/topic with conceptual perspectives as well as practical examples.

Upon successful completion of the course, the student will gain an expansive and deep appreciation of entrepreneurship, and its pivotal role in the economy. The student or aspiring entrepreneur will be able to approach entrepreneurship with clarity and focus, and an enhanced understanding of the key success factors as well as possible risks and potential mitigation strategies. A practising entrepreneur is likely to be able to navigate the opportunities and challenges of entrepreneurship more effectively with the additional insights available.

INTENDED AUDIENCE : Newly graduating UG and PG students, including MBA students; employed professionals seeking to set up their own enterprises; entrepreneurs and start-up founders seeking additional perspectives.

PREREQUISITES : No special pre-requisites except that the participants must be preferably in the Third or Fourth Year of UG.

INDUSTRY SUPPORT : Start-ups may give weightage to this course

Summary

Course Status :	Completed
Course Type :	Core
Language for course content :	English
Duration :	12 weeks
Category :	Management Studies Faculty Domain for Experienced
Credit Points :	3
Level :	Undergraduate/Postgraduate
Start Date :	22 Jul 2024
End Date :	11 Oct 2024
Enrollment Ends :	05 Aug 2024
Exam Registration Ends :	16 Aug 2024
Exam Date :	27 Oct 2024 IST

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

The course structure and content covers, over a period of 12 weeks, the following 15 modules.

Module 1: Entrepreneurial Journey

Module 2: Entrepreneurial Discovery

Module 3: Ideation and Prototyping

Module 4: Testing, Validation and Commercialisation

Module 5: Disruption as a Success Driver

Module 6: Technological Innovation and Entrepreneurship – 1

Module 7: Technological Innovation and Entrepreneurship – 2

Module 8: Raising Financial Resources

Module 9: Education and Entrepreneurship

Module 10: Beyond Founders and Founder-Families

Module 11: India as a Start-up Nation

Module 12: National Entrepreneurial Culture

Module 13: Entrepreneurial Thermodynamics

Module 14: Entrepreneurship and Employment

Module 15: Start-up Case Studies

Books and references

Zero to One: Notes on Startups, or How the Build the Future by Peter Thiel
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
India as Global Start-up Hub: Mission with Passion by C B Rao
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
Steve Jobs by Walter Isaacson
Innovation and Entrepreneurship: Practice and Principles by Peter F Drucker
The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton M Christensen

Note: My book “India as Global Start-up Hub” contains an extensive bibliography. I will be happy to provide Top 20 Reference citations as part of course support

Instructor bio

Prof. C Bhaktavatsala Rao

IIT Madras

Prof. C. Bhaktavatsala Rao received his Ph.D. Degree in Industrial Management and M.Tech. Degree in Industrial Engineering from the Indian Institute of Technology Madras, Chennai. He received his B.E. Degree in Mechanical Engineering from Sri Venkateswara University, Tirupati. Prof. C. B. Rao has over 46 years of diversified experience in driving business and organizational growth in reputed world-class Indian companies, including subsidiaries of global MNCs. His expertise and experience covers pharmaceutical and automobile industries as well as other industries. He led multiple value-adding growth initiatives in the companies he was associated with, spanning conceptualization, execution, and development of green-field and brown-field projects. Prof. C. B. Rao’s recent formal leadership assignment was as Executive Chairman and Managing Director at Pfizer Healthcare India Private Limited (2010-2015). In 2016, Prof. Rao founded LeaderCrest Academy to share his experience and expertise with professional and academic communities. LeaderCrest is currently into high quality academic publishing. Prof. C. B. Rao serves as Ajit Singhvi Chair Professor in Management Studies at the Indian Institute of Technology Madras, Chennai. He also supports select global and Indian corporations as Senior Advisor and Director on the Boards. Prof. C. B. Rao has contributed over 170 papers in reputed management journals and business forums. He has authored and published nine books on strategy and leadership under the LeaderCrest banner over the last five years. Prof. C. B. Rao’s teaching and research interests include competitive strategy, strategic management, business leadership and entrepreneurship, among others.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 27 October 2024 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Madras .It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team

SWAYAM Helpline / Support