Business Fundamentals for Entrepreneurs (Part 2: External Operation)

By Prof. Devdip Purkayastha | IIT Bombay

Learners enrolled: 7945 | Exam registration: 2472

ABOUT THE COURSE:

Business Fundamentals for Entrepreneurs - Part 2: External Operation

By Prof. Devdip Purkayastha | IIT Bombay

Modern companies are multi-disciplinary and complex entities especially as they scale up. Founders need appreciation and awareness of many different functional domains, as well as hard and soft skills. Working Professionals need to broaden their business perspective and gain additional skills given the fast-changing economic, business and technology environment. Students need to make informed choices about their higher studies or corporate careers based on better understanding of how businesses operate.

The 2-part "Business Fundamentals for Entrepreneurs" course is designed to provide a real-world, and multi-disciplinary overview of how businesses operate. The 2-parts together cover both the ‘internal’ and ‘external’ operations of a company. The curriculum includes both lectures and real-world practitioner insights.

"Business Fundamentals for Entrepreneurs (Part 2: External Operation)" covers the external aspects of a company (e.g. market research, customers and segments, value-based marketing, marketing communication, sales channels & distribution, B2B & B2C selling, supply chain & logistics, etc.).

The course instructor, Prof. Devdip Purkayastha is a Professor-of-Practice at the DS School of Entrepreneurship at IIT Bombay. He combines 30 years of senior management experience with global leading companies across diverse sectors and in various Indian and international roles, plus 7 years of teaching and mentoring Entrepreneurship students at IIT Bombay.

After this course, participants can enrol into "Business Fundamentals for Entrepreneurs (Part 1: Internal Operations)" or more specialized management and entrepreneurship programs.

INTENDED AUDIENCE:

(1) All Engineering, Science, Arts and Commerce Students interested in Management &

Entrepreneurship.

(2) Working professionals who wish to broaden their corporate perspective

(3) Aspiring entrepreneurs wanting to acquire basic business knowledge

INDUSTRY SUPPORT:

'Entrepreneurship' is a national priority for India and is supported

by various missions like Startup India, and Smart India, with policies like National

Innovation & Startup Policy. It is being encouraged at all IITs and Higher Educational

Institutes. Entrepreneurship is also encouraged across all industries and domains. Many

companies support entrepreneurship through their CSR funds, through setting up incubators

or partnering with entrepreneurs.

Summary

Course Status :	Completed
Course Type :	Elective
Duration :	4 weeks
Category :	Management Studies
Credit Points :	1
Level :	Undergraduate/Postgraduate
Start Date :	19 Feb 2024
End Date :	15 Mar 2024
Enrollment Ends :	19 Feb 2024
Exam Registration Ends :	15 Mar 2024
Exam Date :	20 Apr 2024 IST

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1:
Introductory Module: Course Structure & Overview

Learning Objective: Understand Markets and Customers
Module 1: Market Research
Module 2: Customers & Segments

Week 2:

Learning Objective: Understand Basics of Marketing
Module 3: Value Based Marketing
Module 4: Branding & Advertising

Week 3:

Learning Objective: Understand Basics of Sales
Module 5: Sales & Distribution Channels
Module 6: B2B and B2C Selling

Week 4:

Learning Objective: Understand Basics of Customer Service & Supply Chain
Module 7: Customer Service Management
Module 8: Supply Chain Management

Concluding Module: The Quadrangle of Success and Course Wrapup

Bonus Modules: Industry & Practitioner Insights

Objective: Understand ‘How to Identify Technology Trends & Leverage Innovation?’

Module A: Prof. Raj Jaswa, Silicon Valley Serial Entrepreneur & Senior Academician

Module B: Prof. Raj Hirwani, Ex-Director at CSIR-URDIP & Senior Academician

Objective: Learn “How to Discover your Customers?’

Module C: Dr. Nishant Tikekar, Medical Industry Expert and Academician

Objective: Learn about ‘Innovation & Fast-Cycle Product Development’

Module D: Mr. Ashok Balasubramanian, CEO & Co-Founder of OpenWeaver

Objective: Understand ‘How Brands can Create Value?’

Module E: Prof. Anu Narasimhan, Strategic Marketer & Board Member. Head - DS School of Entrepreneurship, IIT Bombay.

Objective: Learn about ‘The Magic of Winning Team!’

Module F: Prof. Sankalp Pratap, Ex-Tata Group & ex-IIM Faculty. Current Faculty for Innovation & Entrepreneurship at IIT Bombay.

Objective: Understand ‘How to Build ‘Responsible’ Business?’

Module G: Mr. H. V. Harish, Senior Finance Professional. Founder and Managing Director at ECube Investment Advisors.

Books and references

Books and references

A. Text books

Management | by James A. F. Stoner, R. Edward Freeman, Amitabh Deo Kodwani, Daniel R. Gilbert, Ranjeet Nambudiri | Pearson Paperback - 19 January 2018

B. Support and Reference Reading (Business Fundamentals for Entrepreneurs - Part 1 Internal Operations)

Principles of Corporate Finance | Richard A Brealey, Stewart C Myers, Franklin Allen, Pitabas Mohanty | McGraw Hill

Human Resource Management | Gary Dessler & Biju Varkkey | Pearson Paperback

C. Support and Reference Reading (Business Fundamentals for Entrepreneurs - Part 2 External Operations)

Marketing Management | Philip Kotler, Kevin Keller, Alexander Chernev, Jagdish Sheth, G Shainesh | Pearson Paperback

Sales and Distribution Management | Richard R. Still, Edward W. Cundiff, Norman A. P. Govoni, Sandeep Puri (Author) | Pearson Paperback

Operations and Supply Chain Management | Richard B. Chase, Ravi Shankar, F. Robert Jacobs | McGraw Hill

D. Mini Case-studies and Websites: Will be referred to and provided links of as part of the course modules

Instructor bio

Prof. Devdip Purkayastha

IIT Bombay

Devdip Purkayastha is a full time Professor-of-Practice at IIT Bombay, DS School of Entrepreneurship. He combines 30+ years of senior management experience in global leading companies across diverse sectors, and various roles in India and abroad plus 7+ years of teaching & mentoring Entrepreneurship students at IIT Bombay. During his corporate career, he worked successfully in a variety of senior-level roles across India & Asia at reputed MNCs like P&G & DHL. He has been recognized in various industry forums, including as 'CEO of the Year'. For the past several years, he is closely involved with the start-up ecosystem, both in the technology and social sectors. He teaches technology entrepreneurship courses, mentors start-up teams, and advises investors. He has served in the past as President of Enactus India. Enactus is a non-profit organization that supports student social entrepreneurs across 35 countries. He studied at IIT Kharagpur & IIM Calcutta, and later participated in executive programs at Wharton & INSEAD.

Linked In - >https://www.linkedin.com/in/profdevdippurkayastha?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BKwA00zoESKSiwhiFUs1cEA%3D%3D

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.

The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).

Date and Time of Exams: 20 April 2024 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.

Registration url: Announcements will be made when the registration form is open for registrations.

The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.

Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 3 assignments out of the total 4 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Bombay. It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team