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Business Fundamentals for Entrepreneurs (Part 1: Internal Operation)

By Prof. Devdip Purkayastha   |   IIT Bombay
Learners enrolled: 9299   |  Exam registration: 2874
ABOUT THE COURSE:
Business Fundamentals for Entrepreneurs - Part 1: Internal Operation
Starting a new business can be an exciting but daunting prospect for aspiring entrepreneurs. Modern companies are multi-disciplinary and complex entities especially as they scale up. Founders need appreciation and awareness of many different functional domains, as well as hard & soft skills.

Given the fast changing economic, business and technology environment, company employees also need to develop a broader business perspective and gain additional skills to prosper in their career. Students need to make informed choices about their higher studies or corporate career based on better understanding of how businesses operate.

The 2-part 'Business Fundamentals for Entrepreneurs' course is designed to provide an integrated, holistic, real-world and multi-disciplinary overview of how businesses and companies operate. The 2-parts together cover both the internal & external operations of a company. 

"Business Fundamentals for Entrepreneurs (Part 1: Internal Operation)" covers the internal aspects of a company (e.g. company structure, vision, mission, strategy, manufacturing, finance, leadership & people management, ESG). 

The course instructor, Prof. Devdip Purkayastha is a Professor-of-Practice at the DS School of Entrepreneurship at IIT Bombay. He combines 30+ years of senior management experience with global leading companies across diverse sectors and in various Indian & International roles, plus 7+ years of teaching & mentoring Entrepreneurship students at IIT Bombay.

After this course, participants can enroll into more specialised management and entrepreneurship courses at NPTEL or at their respective colleges. Working professional can explore additional career choices and aspiring entrepreneurs can gauge their readiness to launch a startup.

INTENDED AUDIENCE: All Engineering, Science, Arts and Commerce Students, interested in Management & Entrepreneurship. Young professionals who wish to broaden their corporate perspective.

INDUSTRY SUPPORT: 'Entrepreneurship' is a national priority for India and supported by various missions like Startup India, Smart India and policies like National Innovation & Startup Policy. It is being encouraged at all IITs and Higher Educational Institutes. Entrepreneurship is also encouraged across all industries and domains. Many companies support entrepreneurship through their CSR funds, through setting up incubators or partnering with entrepreneurs. 
Summary
Course Status : Ongoing
Course Type : Elective
Duration : 4 weeks
Category :
  • Management Studies
Credit Points : 1
Level : Undergraduate/Postgraduate
Start Date : 19 Aug 2024
End Date : 13 Sep 2024
Enrollment Ends : 19 Aug 2024
Exam Registration Ends : 30 Aug 2024
Exam Date : 03 Nov 2024 IST

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.


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Course layout

Week 1
Introductory Module: Course Structure & Overview

Learning Objective: Understand the DNA of Business & Companies
Module 1: Overview of Business History, Environment & Trends
Module 2: Company & Company Structures

Week 2
Learning Objective:  Understand Company Purpose. Vision, Strategy & Culture

Module 3: Vision, Mission & Goals of a Company
Module 4: Strategy & Culture of a Company

Week 3
Learning Objective: Understand Innovation & Quality Manufacturing Processes

Module 5: Innovation & New Product Development
Module 6: Manufacturing & Quality Management

Week 4
Learning Objective: Understand Leadership, People and Financial Management

Module 7: Leadership & Human Resource Management
Module 8: Accounting & Financial Management
Module 9: Environment, Social & Corporate Governance (ESG)

Bonus Modules - Practitioner Insights

Objective: Understand ‘What it Takes to Succeed’ as an Entrepreneur

Module A: Prof. Raj Jaswa, Silicon Valley Serial Entrepreneur & Senior Academician
Module B: Mr.Kalpit Veerwal, Founder of Acadboost

Objective:  Understand Strategy in Practice
Module C: Prof. Ramesh Mangaleswaran, McKinsey Senior Partner and Academician

Objective:  Learn about Innovation & Fast-Cycle Product Development
Module D: Mr. Ashok Balasubramanian (CEO) and Mr. Karthikeyan Raja (CTO) of OpenWeaver

Objective:  Understand Entrepreneurial Finance, Valuations and Fund Raising
Module E: Prof. Umakant Jayaram, Senior Finance Professional, Academician & Bombay Stock Exchange (BSE) Board Member

Books and references

A. Text books
Management| by James A. F. Stoner, R. Edward Freeman, Amitabh Deo Kodwani Daniel R. Gilbert, Ranjeet Nambudiri | Pearson Paperback - 19 January 2018

B. Support and Reference Reading (Business Fundamentals for Entrepreneurs - Part 1 Internal Operations)
Principles of Corporate Finance | Richard A Brealey, Stewart C Myers, Franklin Allen, Pitabas Mohanty | McGraw Hill
Human Resource Management | Gary Dessler & Biju Varrkey | Pearson Paperback

C. Support and Reference Reading (Business Fundamentals for Entrepreneurs - Part 2 External Operations)
Marketing Management | Philip Kotler, Kevin Keller, Alexander Chernev, Jagdish Sheth, G Shainesh | Pearson Paperback
Sales and Distribution Management | Richard R. Still, Edward W. Cundiff, Norman A. P. Govoni, Sandeep Puri (Author) | Pearson Paperback
Operations and Supply Chain Management | Richard B. Chase, Ravi Shankar, F. Robert Jacobs | McGraw Hill

D. Mini Case-studies and Websites: Will be referred to and provided links as part of the course modules

Instructor bio

Prof. Devdip Purkayastha

IIT Bombay
Devdip Purkayastha is a full time Professor-of-Practice at IIT Bombay, DS School of Entrepreneurship. He combines 30+ years of senior management experience in global leading companies across diverse sectors, and various roles in India and abroad plus 6+ years of teaching & mentoring Entrepreneurship students at IIT Bombay. During his corporate career, he worked successfully in a variety of senior-level roles across India & Asia at reputed MNCs like P&G & DHL. He has been recognized in various industry forums, including as 'CEO of the Year'. For the past several years, he is closely involved with the start-up ecosystem, both in the technology and social sectors. He teaches technology entrepreneurship courses, mentors start-up teams, and advises investors. He has served in the past as President of Enactus India. Enactus is a non-profit organization that supports student social entrepreneurs across 35 countries. He studied at IIT Kharagpur & IIM Calcutta, and later participated in executive programs at Wharton & INSEAD.

Linked In - >https://www.linkedin.com/in/profdevdippurkayastha?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BKwA00zoESKSiwhiFUs1cEA%3D%3D

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 
03 November 2024 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 3 assignments out of the total 4 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Bombay .It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team


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