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Service Management: Integrating Strategy, Operations, and Technology

By Prof. Sanjib Chowdhury   |   IIT Kharagpur
Learners enrolled: 516   |  Exam registration: 134
ABOUT THE COURSE:
Services are central to the economic activity in any society; and service sector plays an important role in the economies of nations and in world commerce. No economy can function without services such as transportation, communication, utility, emergency, and government services, and so on. Service sector accounts for majority share of GDP (more than 80%) of developed nations, and has also the largest share of total employment. Services touch the lives of every individual every day. Service Operations Management has developed as a professional discipline having its own body of knowledge and skills.

The objective of this course is to familiarize the students to the strategic and operational aspects of managing services; and help them to acquaint with the service management tools and techniques, and enhance their skills in managing and improving services. It would also provide them a holistic view of service management covering new service design and delivery, improve service quality, manage service capacity and demand, service inventory, and service projects to mention a few.

INTENDED AUDIENCE: Management students (BBA, MBA); Professional courses such as Hospitality, Tourism, Utility, Transportation, Communication, Banking, Health care services etc.; Academics, Practicing Managers and Professionals at various levels.

PREREQUISITES: Must be a graduate with background in Mathematics/Statistics, Operations Research, Operations Management

INDUSTRY SUPPORT: All service-oriented organizations be it Government or non-Government, profit or non profit, business or charity such as hospitality, tourism, transportation, communication, education, health care, banking and finance, repair and maintenance, utility, IT, and others need Service Management for improved design and delivery, customer satisfaction, and sustained competitive advantage.
Summary
Course Status : Completed
Course Type : Elective
Language for course content : English
Duration : 12 weeks
Category :
  • Management Studies
Credit Points : 3
Level : Undergraduate/Postgraduate
Start Date : 22 Jul 2024
End Date : 11 Oct 2024
Enrollment Ends : 05 Aug 2024
Exam Registration Ends : 16 Aug 2024
Exam Date : 02 Nov 2024 IST

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.


Page Visits



Course layout

Week 1:  Role of Services in an Economy and nature of services

Week 2:  Service Strategy and Managing Service Issues

Week 3:  New Service Development and System Design; Service Encounter and Role of Technology

Week 4:  Service Supporting Facility and Process Flows

Week 5:  Managing Service Quality

Week 6:  Service Process Improvement; Globalization of Services

Week 7:  Service Facility Location Planning (contd.)

Week 8:  Managing Service Capacity and Demand (contd.)

Week 9:  Managing Waiting Lines

Week 10:  Service Capacity Planning and Queuing model

Week 11:  Managing Service Inventory

Week 12:  Managing Service Projects

Books and references

1. Service Management: Operations Strategy Information Technology, J.Fitzsimmons, 8th edition, McGraw-Hill Education.
2. Service Operations Management – Improving Service Delivery, Robert Johnston, Graham Clark, Michael Schulver, 4th edition, Pearson Publication.
3. Services Management: New Paradigm in Hospitality, Kandampully, Pearson Education, India.
4. Service Operations Management, Schmenner, Prentice Hall Publication.
5. Service Operations Management, Metters, King-Metters & Pullman, Thomson South Western Publication.

Instructor bio

Prof. Sanjib Chowdhury

IIT Kharagpur
Prof. Sanjib Chowdhury is currently a full-time Visiting Professor at VGSoM, IIT Kharagpur in the areas of 1. Strategic Management, and 2. Operations Management. He has over 40 years of work experience including 6 years in academics and 34 years in two major oil companies in India and Kuwait in the cross-functional areas of: Strategic and Corporate Planning, Business Performance Improvement, Optimization of operations and processes, Project Management, and HR and General Management. He is the recipient of "Kuwait Gulf Oil Company's Ideal Employee Award", "ONGC Chairman's Award", "ONGC Director's Award" to mention a few, and had held several responsible positions in these organizations. Based on his work experience, he has solely authored a book titled "Optimization and Business Improvement studies in Upstream Oil and Gas Industry", published by John Wiley & Sons Inc., New Jersey, USA, Aug 2016. He holds B. Tech. (Hons.), M. Tech., and Ph. D. degrees in Industrial Engineering and Management from the Indian Institute of Technology, Kharagpur, and published several technical papers in journals of repute.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 
02 November 2024 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Kharagpur .It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team


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