Indian Popular Culture

By Prof. Bibhuti Mary Kachhap   |   IIT Tirupati
Learners enrolled: 748   |  Exam registration: 111
The proposed course will facilitate students to interpret and develop theoretical understanding of Indian popular culture. The course will cover topics such as Indian Popular Culture and its history, comics and graphic narratives, rise of OTT platforms, visual narratives: films, series, and advertisements. It will also familiarize students with the interrelations between resistance, protests and their engagements with social media and popular culture.

INTENDED AUDIENCE: Undergraduate students of any discipline

INDUSTRY SUPPORT: Cultural Studies and Social Science Institutions
Course Status : Upcoming
Course Type : Elective
Duration : 8 weeks
Category :
  • Humanities and Social Sciences
Credit Points : 2
Level : Undergraduate/Postgraduate
Start Date : 19 Aug 2024
End Date : 11 Oct 2024
Enrollment Ends : 19 Aug 2024
Exam Registration Ends : 30 Aug 2024
Exam Date : 03 Nov 2024 IST

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1:  Introduction to Popular Culture: History and Early Developments,High Culture and Low Culture, Subcultures, Mass Culture, Counterculture

Week 2: History of Indian Popular Culture: Genealogy, Iconography, Print Culture

Week 3: Comic and Graphic Narratives: Graphic and Comic History, Graphic on and as Cultural Margins, Activism through Comics

Week 4: Visual Narrative (Films): Emergence of Indian Cinema, From Silent to Contemporary, Celebrity culture and its shift from Stars to Influencers

Week 5: Visual Narrative (Advertisement): Campaigning, Political influence of brands, Constructing the Indian Consumer, Everyday Nationalism and Indianness through advertisements

Week 6: Visual Narrative (Series): Tracing the evolution, Telefilms, Soaps to Series,Changing Dynamics - Benevolent Sexism

Week 7: Rise of the OTT Platforms: Shifts, Art vs Content, Is there something called Artistic Economy?

Week 8: Resistance and Social Media/ Change: Understanding Hobbes and Marx, Cybercultures, changing face of Activism/ Protest

Books and references

  • Gokulsing, K. Moti, and Wimal Dissanayake. Popular Culture in Globalised India. Routledge,2009.
  • Barclay, Francais P, and Kaifia Ancer Laskar. Gender and Popular Visual Culture in India. Routledge, 3 Nov. 2023.
  • Fuchs C. Social Media: A Critical Introduction, Sage, 2013.
  • Sen, Biswarup. Of the People: Essays on Indian Popular Culture. New Delhi, Chronicle Books, An Imprint Of Dc Publishers, 2006.
  • Dasgupta, Sanjukta, Dipankar Sinha, and Sudeshna Chakravarti. Media, Gender and Popular Culture in India: Tracking Change and Continuity. Sage, 2012.

Instructor bio

Prof. Bibhuti Mary Kachhap

IIT Tirupati
Prof. Bibhuti Mary Kachhap is an Assistant Professor in the Department of Humanities and Social Sciences, at Indian Institute of Technology Tirupati (IITT), Andhra Pradesh. Previously, she was associated with Presidency University (Bangalore), India. She obtained her BA in English from St. Xavier’s College Ranchi, MA from BHU, MPhil from ISM Dhanbad in the year 2014 and PhD from IIT (ISM) Dhanbad in 2019. She has been a resource person for various faculty development programs/seminars. She has published papers in Journals and in edited books.

Bibhuti has taught courses such as; Technical English, English for Communication, Introduction to Public Speaking, Reading Indian Cinema, Cultural Studies, Advanced Literary Criticism, Introduction to Migration Studies in Literature, Proficiency in English, Communication for Effective Leadership, Academic Writing and Conflict Studies. She floated courses such as Introduction to Migration Studies in Literature, Conflict Studies, and Social Justice. As a researcher she works in the area of conflict and migration in literature.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams:
03 November 2024 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.


Average assignment score = 25% of average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Tirupati. It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team

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