Week 1: Introduction
Dhirubhai Ambani & Sofia
Myths & Realities about entrepreneurship
entrepreneurial qualities
Why start-ups fail?
Week 2: Mission, vision, entrepreneurial qualities – I
Mission, vision, entrepreneurial qualities – II
Value proposition
Business Model canvas
Business model generation
Week 3: Competitive advantage
Lean start-up – 1
Lean start-up – 2
Team and early recruit
Legal forms of business
Week 4: Marketing management 1
Marketing management 2
Market research –I
Market research –II
Market research –Example
Week 5: Introduction to financial statements
Profit & Loss statement
Balance sheet
Cash flow
Example – 1
Example – 2
Cost-volume-profit & Bread-Even analysis
Capital budgeting
Week 6: Business plan-I
Business plan-II
Pitching
Go-to-market strategies
Does & Don'ts
Week 7: How to innovate
Design Thinking
Design-Driven Innovation, Systems thinking
Open innovation, TRIZ
How to start a start-up?
Week 8: Government incentives for entrepreneurship (1 lecture)
Incubation, acceleration
Funding new ventures – bootstrapping, crowd sourcing,
angel investors, VCs, debt financing (3), due diligence
Legal aspects of business (IPR, GST, Labour law)
Week 9: Cost, volume, profit and break-even analysis
Margin of safety and degree of operating leverage
Capital budgeting for comparing projects or opportunities
Product costing
Product pricing
Week 10: Funding new ventures – bootstrapping, crowd sourcing,
Angel investors, VCs, debt financing (3), and due diligence
Incubation and acceleration
Government incentives for entrepreneurship
Project cost and Financial Closure
Week 11: Dos & Donts in entrepreneurship
Growth Hacking
Growth Strategy
Legal aspects of business (IPR, GST, Labor law)
Negotiation skill
Week 12: Human Resource management in startups
Pivoting
Entrepreneurial cases
Risk assessment and analysis
Strategy management for entrepreneurial ventures
Factors driving success and failure of ventures
Concluding remarks
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