Week 1: Creating Customer Relationships and Value Through Marketing, TheNew Realities of Marketing, Developing Successful Marketing and Organizational Strategies.
Week 2: Organizing and Managing the Marketing Department, Developing a Marketing Strategy,Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility, Understanding Consumer Behavior.
Week 3: Understanding Consumer Behavior (Continued), Understanding Organizations as Customers.
Week 4: Understanding and Reaching Global Consumers and Markets, Marketing Research: From Customer Insights to Actions.
Week 5: Market Segmentation, Targeting, and Positioning, Crafting Customer Value Proposition, Sustainable Competitive Advantage and Communicating Positioning.
Week 6: Developing New Products and Services
Week 7: Developing New Products and Services(Continued), Managing Successful Products, Services, and Brands.
Week 8: Managing Successful Products, Services, and Brands (Continued), Pricing Products and Services.
Week 9: Managing Marketing Channels and Supply Chains, Retailing and Wholesaling.
Week 10: Integrated Marketing Communications and Direct Marketing, Advertising, Sales Promotion, and Public Relations, Using Social-Media to Connect with Consumers.
Week 11: Using Social-Media to Connect with Consumers (Continued), Personal Selling and Sales Management, Implementing Interactive and Multichannel Marketing.
Week 12: Managing Growth: Addressing Competition and Driving Growth, Building Customer Loyalty, Socially Responsible Marketing,
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