Entrepreneurship And IP Strategy

By Prof. Gouri Gargate | IIT Kharagpur

Learners enrolled: 4374 | Exam registration: 940

ABOUT THE COURSE :

The objectives of the course are :

1. To discuss intellectual property strategy to protect inventions and innovations of new ventures.

2. To develop skills of commercial appreciation by allocating knowledge about substantive aspects of management, strategy and legal literature.

3. The course will make participants appreciate the nature, scope and differences of IP, its different utilities and approaches

4. The course will make participants to manage and strategize IP lifecycle effectively throughout the journey of start-up, in a time when it is aspired highly by the

economy and society.

5. Participants will learn the fundamentals and advanced strategies of IP. They will be given opportunity for understanding the same in MSME sector. They will be finally

be provided brief exposure about the valuation techniques and audits of IP.

INTENDED AUDIENCE : Any discipline

INDUSTRIES SUPPORT : Almost all industry sectors need this course

Summary

Course Status :	Completed
Course Type :	Elective
Language for course content :	English
Duration :	8 weeks
Category :	Humanities and Social Sciences Faculty Domain for Experienced
Credit Points :	2
Level :	Undergraduate/Postgraduate
Start Date :	24 Jul 2023
End Date :	15 Sep 2023
Enrollment Ends :	07 Aug 2023
Exam Registration Ends :	21 Aug 2023
Exam Date :	24 Sep 2023 IST

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1 : Introduction to entrepreneurship and intellectual property: Definition, concepts

1. Introduction

2. What is an entrepreneurship?

3. What do you understand by IP?

4. Whether entrepreneurship and IP related? What is role of IP strategy in entrepreneurship?

5. Case study I – IT industry

Week 2 : Innovation and entrepreneurship :

1. Innovation, invention and creativity

2. Types of innovation

3. Innovation, market and IP

4. Open innovation and IP

5. Case Study II - Biotechnology

Week 3 : IPR: Trademark and entrepreneurship :

1. Trademark-Definition

2. Trademark-Types

3. Trademark-Registration

4. Trademark infringement

5. Case study III - Textile industry

Week 4 : IPR: Patent and entrepreneurship :

1. Patent-introduction

2. Patent infringement

3. Patent strategies- I

4. Patent strategies- II

5. Capsule version

Week 5 : IPR: Copyright and entrepreneurship :

1. Copyright – Definition and subject matter

2. Copyright and related rights

3. Copyright registration and entrepreneurship

4. Copyright infringement

5. Case study IV – Film industry

Week 6 : IPR: Industrial design and entrepreneurship:

1. Industrial Design- Definition, concept

2. Industrial Designs Act - Key features

3. Industrial Design-Business

4. Industrial Design infringement

5. Case study V - Automobile industry

Week 7 : IP strategy & entrepreneurship :

1. IP strategy for start-up and MSME

2. IP transaction - introduction

3. IP valuation, bank loan, insurance

4. Success story and business model of a few start-ups

5. Case Study VI – Pharma industry and Agriculture

Week 8 : Entrepreneurship & IP - Government initiates :

1. Incubators, research parks

2. Various Government policies

3. Integrative approach – Entrepreneurship & IP strategy

4. Capsule revision

5. Am I ready to venture my start up? (Course applicability)

Books and references

1. Ove Granstrand, The Economic and management of Intellectual Property, (1999)

2. Narayanan, V. K., Managing technology and innovation for competitive advantage, first edition, Pearson education, New Delhi, (2006)

3. Idris, K. (2003), Intellectual property: a power tool for economic growth, second edition, WIPO publication no. 888, Switzerland

4. Bosworth D. & Webster E , The Management of Intellectual Property, Edward Elgar.

5. Berman, Ideas to Assets, Wiley publications

6. Richard Dorf & Thomas Byers, Technology ventures from idea to enterprise, 2 nd edition.

ADDITIONAL READING:

WIPO - http://www.wipo.int/patents/en/

Instructor bio

Prof. Gouri Gargate

IIT Kharagpur

Prof. Gouri has a wide experience in intellectual property law, industry, and academia. Her background in IPR is an LLM from the University of Mumbai (Gold medal), a Ph.D. in IP management from IIT Bombay (MHRD scholarship), Post Graduate Diploma in patent law from NALSAR University, Registered patent agent (IN/PA 1930), TIFAC (Technology Information Forecasting and Assessment Council, DST) scientist and DL 101 certification. Her background in technology is M.Sc. in Microbiology (Gold Medal), PG Diploma in Medical Laboratory Technology and short-term training in IVF (In Vitro Fertility).

She has presented research papers at international technology management conferences such as PICMET (2012, Canada), IAMOT (2018, Birmingham, UK), AMRC (2019, Dubai), IAMOT (2022, France), and published research papers in reputed journals like ‘World Patent Information’, ‘JWIP’, ‘IJIPM’ and filed her own patent in March 2015. She also worked as a guest co-editor for IJIPM (ABDC Listed Journal) Special Issue-MIPS 2014.

She has legal experience and she has provided IP consultancy to several organizations, drafted policies for a few private organizations, and handled IP matters in various domains such as Engineering (Mechanical, Civil, Environment, and Chemical), Medical Instruments/Devices, Jewellery, Banking & Finance, Education Technology, Life Sciences, Agriculture and FMCG.

Dr. Gargate has industry experience and handled various projects such as competitive intelligence, technology landscape, FTOs, Prior art search, etc.

In the past, she was associated with IIT Bombay under the National Virtual Library of India (NVLI) project. She was looking after various activities such as policies comprising copyright, privacy policy, defining and drafting terms of service, copyright issues related to massive open online courses (MOOCs), or any teaching activity and IITBombayX, copyright due diligence process, and setting up of the IP system for the project.

She has delivered more than 100 sessions on IPR as a resource person in FDP.

Prof. Gargate has created other NPTEL courses which are available on the Swayam platform.

1. “Roadmap for patent creation”, on a patent with the inventor's perspective with an objective to help the inventor to identify a potential patent, file, and commercialize it for wealth creation. This course may be helpful to students, faculty, scientists, organizations, and professionals. This course will be rerun till 2023 (January -April)

2. "Entrepreneurship& IP strategy" on how to use IP effectively for entrepreneurship to help start-ups and individuals to plan their IP portfolio management.

Before shifting her career to IPR, she was working as an Assistant Professor of Microbiology at the University of Mumbai and she was recognized PG professor of Microbiology at the University of Mumbai. She was an examiner at the University of Mumbai, SNDT university, and for PGDMLT (AICTE).

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 24 September 2023 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Kharagpur .It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team

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