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Strategic Management – The Competitive Edge

By Prof. R Srinivasan   |   IISc Bangalore
Learners enrolled: 1028
ABOUT THE COURSE:
To assimilate the concepts of Strategic Management and the changes that have taken place in the market, esp. after the process of liberalization initiated by the Govt. of India in 1991. The participants will get an idea of the Basic Concepts, BoD and Corporate Responsibility, Environmental Landscape Analysis, Strategy - formulation, implementation, evaluation & control, Strategic Enablers - R&D, IT, KM, Technology, Strategic risk and other issues

INTENDED AUDIENCE: Engineers, B.E./B Tech, ME/M Tech; Scientists(M Sc/ PhD).

PREREQUISITES: Better  if holds Engineering Degree

INDUSTRY SUPPORT: All industries recognize the course
Summary
Course Status : Ongoing
Course Type : Elective
Duration : 8 weeks
Start Date : 22 Aug 2022
End Date : 14 Oct 2022
Exam Date : 30 Oct 2022 IST
Enrollment Ends : 22 Aug 2022
Category :
  • Management Studies
Credit Points : 2
Level : Postgraduate

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Course layout

Week 1: Introduction to Strategic Management ;Concept of Corporate Strategy;Strategic Management Process
Week 2: Board of Directors - Role and Functions ;Top Management - Role and Skills;Board Functioning - Indian Context
Week 3: Environmental Scanning; Industry Analysis;Synthesis of External Factors;External Factors Analysis Summary (EFAS) Internal Scanning;Value Chain Analysis ;Synthesis of Internal Factors;Internal Factors Analysis Summary (IFAS)
Week 4: Strategy Formulation;Strategic Factors Analysis Summary (SFAS) Business Strategy;Corporate Strategy Functional Strategy Strategic Choice
Week 5: Strategy Implementation Organization Structure ;Corporate Culture ;Diversification;Mergers and Acquisitions
Week 6: Evaluation and Control;Strategic Information Systems
Week 7: Other Strategic Issues;R&D,IT
Week 8: KM, Technology; Strategic Risk and other issues

Books and references

  1. R  Srinivasan Strategic Management- The Indian Context, Prentice Hall Learning, Sixth Edition, 2020
  2. R  Srinivasan Case Studies in Marketing- The Indian Context, Prentice Hall Learning, Seventh Edition, 2018

Instructor bio

Prof. R Srinivasan

IISc Bangalore
Prof. R.Srinivasan,Emeritus Professor with the Department of Management Studies, Indian Institute of Science. He holds a doctoral degree in Management (Fellowship Program) from the Indian Institute of Management, Bangalore after basic degree and post-graduate qualification in Engineering. He had his post-doctoral training in the University of Leeds, U.K. He has more than 40 years of experience in both academia and industry, having served in some of the reputed organizations in the country like Tata Consulting Engineers (TCE), Administrative Staff College of India (ASCI) and National Institute for Training in Industrial Engineering (NITIE). He has served on the board of several assisted companies. He is a visiting faculty and examiner in many reputed institutions in the country. He has more than 200 publications in leading international and national journals and has authored 9 Books. He is also a recipient of a number of awards, notably the International Statistical Institute Award (1983) and the Colombo Plan Award (1989). He has the distinction of contributing to Advertising in India in the Reader Advertising Worldwide by Springer International, Germany (2000). He has been invited to serve on the panel to develop International Technology Indicators by the Georgia Institute of Technology, Atlanta, USA, for 2002-04, 2005-2006 and again for 2007-08. His paper on Developing Measures to Assess the Extent of Sustainable Competitive Advantage Provided by Business Process Reengineering was adjudged as the Best Paper in the annual conference of International Academy of Business and Economics (IABE) at Las Vegas, USA, October 2003.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 30 October 2022 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IISc Bangalore. It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team


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