Product and Brand Management

Vinay Sharma is a Professor with the Department of Management Studies and a Joint Professor with Department of Design at Indian Institute of Technology (IIT) Roorkee, a 175 Years globally known Institution. He has around 28 years of Experience, in the areas of Marketing, Integrated Marketing Communication, Product and Brand Management, Innovation and Design Thinking, Business Opportunity Development, Market Development, Brand Development; IT enabled Services, Spiritual Orientation for Market Prosperity Development, Forest Bio residue-based Energy and Teaching for past Twenty years.

His book publications include 'Masters Speak on Management Education' in India, published by Bloomsbury India, Stop Predicting - Revisit Life Lessons from Covid 19 published by Bloomsbury and released Globally and a book called

' Affordability for the Poor and Profitability for the Provider' wherein he has designed and proposed a specialized model acknowledged at various platforms.

He has guided 12 PhDs, and a Post-Doctoral Research and 8 PhDs are being pursued. He has considerable experience of working with various organizations in the fields of Media, Information Technology and Social Development along with having worked with one of the largest read newspapers.

 

Vinay Sharma has been teaching Marketing, Strategy and the allied subjects, at various prestigious institutions. He has contributed an Appendix on Rural Marketing in the 13th edition of Philip Kotler's Principles of Marketing.

He has published and presented around 85 papers, Chaired sessions at National and International platforms, developed and published 16 case studies based on primary research and has conducted more than 100 workshops, seminars, FDPs and MDPs also for CEOs and MDs along with senior executives. He is a member of the Editorial Board of several prestigious journals and is also the member of academic and advisory councils and Board of Management of prestigious institutions and bodies. He has also been a working group member of Ganga River Basin Environment Management Plan, a Pan IIT project.

One of his joint courses on NPTEL titled “Innovation, Business Models and Entrepreneurship” has run for several years with around 30,000 registrations in totality and 2 other courses one Integrated Marketing Communication and the other Product and Brand Management have also been received well with a substantial number of students.