Retail Management

By Prof. Swagato Chatterjee   |   IIT Kharagpur
Learners enrolled: 3525
Introduction to retail management is the elective course from marketing area. This course intends to provide the students with an overview of the retail industry, concepts and processes and an opportunity to understand the areas of accountability for a Retail Manager. This course will emphasize on the various elements that comprise the retail mix, including types of retailers, multichannel retailing, consumer buying behavior, retail marketing strategies, selecting retail site locations, supply chain management, merchandising, pricing, store management, store layout & design and customer service. This course will also emphasize on the aspect of understand and discuss the concepts of franchising, legal and regulatory framework of franchising, develop appropriate values among the students like frugality and care in making investment etc. Further, this course will also go through basics of retail analytics. The students will also be able to determine a level of interest in pursuing a career in retail and franchising management.

INTENDED AUDIENCE: MBA students, instructors, faculty members of MBA colleges, professionals in marketing domain


All retail companies will value this course.

Course Status : Completed
Course Type : Elective
Duration : 8 weeks
Category :
  • Management Studies
  • Marketing
Credit Points : 2
Level : Postgraduate
Start Date : 24 Jan 2022
End Date : 18 Mar 2022
Enrollment Ends : 07 Feb 2022
Exam Date : 27 Mar 2022 IST

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1: Introduction to Retailing and Relationships in Retailing
Week 2: Strategic Planning, Ownership Styles and Retail Formats
Week 3: Understanding the Retail Consumer and Basic Customer Analytics
Week 4: Trading area and Location Analytics
Week 5: Retail Supply Chain and Operations Management
Week 6: Retail Space Management, Merchandising and Marketing
Week 7: Retail Advertising and Promotions
Week 8: Retail Pricing, Franchising Concepts and Legal Issues

Books and references

Retail Management: A strategic approach, 13th Edition
Authors: Barry Berman, Joel R Evans and Patrali Chakraborty
Publisher: Pearson Education Limited

Instructor bio

Prof. Swagato Chatterjee

IIT Kharagpur
Dr. Swagato Chatterjee is a researcher, consultant, teacher and academician. He has over 7 years of experience in marketing, operations and analytics. He has worked with companies like Coca Cola, Times of India, Technosoft, Mitsubishi, Nomura, Yes Bank, CSC, Ernst and Young, Genpact, NTPC, Indian Oil in various consultancy and training assignments related to analytics. He has also taught in institutes like IIT Khagarpur, Narsee Monjee Institute of Management, SPJain etc. He has published in reputed international journals including Decision Support Systems, Journal of Strategic Marketing etc. He is a BTech from IIT Kharagpur and a PhD in marketing from IIM Bangalore. Currently he is an Assistant Professor in Vinod Gupta School of Management, IIT Kharagpur in the area of marketing and analytics.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 27 March 2022 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.


Average assignment score = 25% of average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Kharagpur. It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team

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