The course investigates factors influencing the optimal design and management of distribution channels with particular emphasis on sales force management and channel designs for improving efficiency. The objective of the Course is to provide an understanding of Sales Management, with particular emphasis on sales force management
INTENDED AUDIENCE : For anyone keen to improve his/her sales and marketing skills,Elective Course,PG Course,MBA. PhD
PREREQUISITES : None
INDUSTRY SUPPORT : This is a marketing elective which deals with effective and efficient sales force management. Every company that deals with customers sales will recognize the relevance of this course.