Week 1: Creating Customer Relationships and Value Through Marketing, Developing successful Marketing and Organizational Strategies, Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility
Week 2: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility (Contd.), Understanding Consumer Behavior, Understanding Organizations as Customers
Week 3: Understanding Organizations as Customers (Contd.), Understanding and Reaching Global Consumers and Markets, Marketing Research: From Customer Insights to Actions
Week 4: Market Segmentation, Targeting, and Positioning, Developing New Products and Services
Week 5: Developing New Products and Services (Contd.), Managing Successful Products, Services, and Brands, Pricing Products and Services
Week 6: Pricing Products and Services (Contd.), Managing Marketing Channels and Supply Chains, Retailing and Wholesaling
Week 7: Integrated Marketing Communications and Direct Marketing, Advertising, Sales Promotion, and Public Relations, Using Social Media to Connect with Consumers
Week 8: Using Social Media to Connect with Consumers (Contd.), Personal Selling and Sales Management, Implementing Interactive and Multichannel Marketing
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