Soft Skills For Business Negotiations And Marketing Strategies

By Prof. Uttam Kumar Banerjee   |   IIT Kharagpur
Learners enrolled: 7433
The primary focus of this course is to highlight various categories and applications of soft skills through various cases extracted from the real field and other research case studies. The fundamental concepts and distinctions between Soft Skills and Hard Skills are discussed. The course is tailored very effectively to introduce various Soft skill application examples. This course would be very useful for the students, practicing professionals as well as common people who are voluntarily or involuntarily involved in negotiations and strategies in daily life. The lectures would be supported with illustrative sketches, analysis and demonstrative enactments, in addition to the digital illustrations time to time with various examples. This would facilitate easy comprehension for the students of different level of ability and exposure. Multiple illustrations with case studies would be the strength of this course disseminated with lucid lectures.

INTENDED AUDIENCE :  Students of Business Management Marketing, Product Management Architecture Engineering Commerce Infrastructure Design and Management Candidates appearing for Job interviews Potential Negotiators Marketing professionals

INDUSTRY SUPPORT : This course would also be very useful for the aspirants for Government as well as Private employment.
Course Status : Completed
Course Type : Elective
Duration : 12 weeks
Category :
  • Management Studies
Credit Points : 3
Level : Undergraduate/Postgraduate
Start Date : 25 Jul 2022
End Date : 14 Oct 2022
Enrollment Ends : 08 Aug 2022
Exam Date : 30 Oct 2022 IST

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1: Soft Skills and Hard Skills
Week 2: Non-verbal communications
Week 3: Negotiations
Week 4: Professional Negotiations
Week 5: Business Negotiation
Week 6: Product Marketing Negotiation
Week 7: Negotiation for Services
Week 8: Marketing Strategy
Week 9: Power Marketing
Week 10: Power Marketing Strategies
Week 11: Power Marketing Presentations
Week 12: Time Management in Marketing

Books and references

  1. Selling and Sales Management – Third Edition by Geoffrey Lancaster & David Jobber,  Macmillan India Limited, 1994
  2. Harvard Business Essentials - Negotiation, Harvard Business School Publishing Corporation, 2003
  3. Management Communication – A Case Analysis Approach – Fifth Edition, James S. O’Rourke, IV, Pearson, 2013 
  4. Business Communication, Peter Hartley and Clive G. Bruckmann, Routledge, UK, 2002 

Instructor bio

Prof. Uttam Kumar Banerjee

IIT Kharagpur
Uttam K. Banerjee is currently a senior Professor in the Department of Architecture & Regional Planning, as well as Joint-Faculty in the RCG School of Infrastructure Design and Management at the Indian Institute of Technology Kharagpur, where he has served as the Head in both the departments from 2004 to 2007 and 2011 to 2014 respectively. He has graduated with Bachelor of Architecture (B.Arch), post-graduated with Master of City Planning (MCP) and Ph.D. in Transportation system evaluation from Indian Institute of Technology Kharagpur.

He has a wide spectrum of knowledge with academic, research and professional experience in the multiple domains associated with Architecture, Planning, Infrastructure management, Facility Planning and asset management, Landscape, Environment and Computer Applications.  Over the past years he had been constantly exposed to professional negotiations, interactions, as well as interviews. 

He has undertaken several architectural, Urban planning, and Landscape consultancy projects at the national level, e.g. Vindhyachal (NTPC), Korba (NTPC), Farakka (NTPC), New Town (Kolkata). Over the last two decades and till date he has been involved in the projects related to Environmental Management, National Land use Policy formulation, Climate Change Adaptation planning, infrastructure planning etc. sponsored by various international organizations as well as Govt. of India. He is currently involved in research on Climate Change Adaptation through Landscape planning, and Mega-scale residential projects.

He had been coordinator for the training program for architects, titled NPCBAERM (National Program for Capacity Building of Architects on Earthquake Risk Management), on behalf of IIT Kharagpur as National Resource Institute for a national mission sponsored by Ministry of Home Affairs, Govt. of India. He has undertaken several capacity building programs for the architects, planners, environmental engineers in the area of ‘Ecocity planning’ sponsored by the GIZ-Germany, and ‘Sustainable Land use Planning & Infrastructure’ sponsored by the World Bank Institute. He is an expert member of the Bureau of Indian Standards (BIS) for Smart City Guidelines formulation.

In the past he had offered a course on Marketing at the Vinod Gupta School of Management at IIT Kharagpur, on invitation, where his domain of expertise was on marketing, negotiation and sales. He has offered several lectures on non-verbal communications and body language in short-term courses conducted at IIT Kharagpur.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 30 October 2022 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.


Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Kharagpur. It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team

MHRD logo Swayam logo


Goto google play store