Strategy and Technology: A Practical Primer

By Prof. C Bhaktavatsala Rao   |   IIT Madras
Learners enrolled: 688
About the Course: A study of strategy is essential for professionals to help their enterprises and organisations in developing the vision, mission, and goals, crafting a strategy that can accomplish the goals through execution. In the strategic management process, technology plays a vital role. This course “Strategy and Technology: A Practical Primer” brings together the domains of strategy and technology to create multiple frameworks for enterprise growth and sustainability. The concepts are illustrated through illuminating case examples and where appropriate enduring practical developments are translated into conceptual frameworks. This course will be useful for a broad spectrum of students and working professionals to develop and hone their strategic skills integrating multiples technology insights.

INTENDED AUDIENCE : Graduate students

PREREQUISITES : Any graduate degree

INDUSTRY SUPPORT : The course will be appreciated by companies and industries that are strategic and technological in their approach. It will be useful for administrative organisations as well.
Course Status : Completed
Course Type : Core
Duration : 12 weeks
Category :
  • Management Studies
Credit Points : 3
Level : Undergraduate/Postgraduate
Start Date : 24 Jan 2022
End Date : 15 Apr 2022
Enrollment Ends : 07 Feb 2022
Exam Date : 24 Apr 2022 IST

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1: Structural and Strategic Analysis
Week 2: Strategy Information
Week 3: Strategy Execution
Week 4: Competitive Strategy
Week 5: Buyers, Suppliers and Competitors
Week 6: Structural Analysis and Competitive Strategy
Week 7: Dynamic Strategy Equilibrium
Week 8: Technology and Competitive Strategy
Week 9: Technology as Strategy Driver
Week 10: Technology and Finance
Week 11: Technology and Business
Week 12: Technology Case Studies

Books and references

1.Hamel, G., “The why, what and how of innovation management.” Harvard Business Review, 2006, Volume 84, Number 2; pp. 72 To 84.
2.Hamel G and Prahalad CK, Competing for the Future, Harvard Business Review Press, 1996.
3.Porter, M. E. “Competitive Strategy: Techniques for Analyzing Industries and Competitors.” NY: Free Press, 1980.
4.Rao, C. B. “Technology and Competitive Strategy: Strategies for Innovators, Differentiators and Followers.” Notion Press, 2016.
5.Rao, C. B. “Competitive Strategy: A Contemporary Retake.” Notion Press, 2016.
6.Wheelen T. L., Hunger D. J., Hoffman A. N., and Bamford C. E., Strategic Management and Business Policy, Globalization, Innovation and Sustainability, Pearson Education Limited 2015.

Instructor bio

Prof. C Bhaktavatsala Rao

IIT Madras
Dr. C. Bhaktavatsala Rao received his Ph.D. Degree in Industrial Management and M.Tech. Degree in Industrial Engineering from the Indian Institute of Technology Madras, Chennai. He received his B.E. Degree in Mechanical Engineering from Sri Venkateswara University, Tirupati. Dr. C. B. Rao has over 46 years of diversified experience in driving business and organizational growth in reputed world-class Indian companies, including subsidiaries of global MNCs. His expertise and experience covers pharmaceutical and automobile industries as well as other industries. He led multiple value-adding growth initiatives in the companies he was associated with, spanning conceptualization, execution, and development of green-field and brown-field projects. Dr. C. B. Rao’s recent formal leadership assignment was as Executive Chairman and Managing Director at Pfizer Healthcare India Private Limited (2010-2015). In 2016, Dr. Rao founded LeaderCrest Academy to share his experience and expertise with professional and academic communities. LeaderCrest is currently into high quality academic publishing. Dr. C. B. Rao serves as Ajit Singhvi Chair Professor in Management Studies at the Indian Institute of Technology Madras, Chennai. He also supports select global and Indian corporations as Senior Advisor and Director on the Boards. Dr. C. B. Rao has contributed over 170 papers in reputed management journals and business forums. He has authored and published nine books on strategy and leadership under the LeaderCrest banner over the last five years. Dr. C. B. Rao’s teaching and research interests include competitive strategy, strategic management, business leadership and entrepreneurship, among others.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 24 April 2021 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.


Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup. It will have the logos of NPTEL and IIT Madras .It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team

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