Week 1: Introduction to Consumer Psychology
Week 2: Overview of foundation of consumer behavior.
Week 3 : Consumer Decision Making
Week 4 : Purchase process and consumption; Consumer learning and brand loyalty
Week 5 : Low involvement decision making; Situational influences.
Week 6 : The Individual Consumer; Consumer perceptions; Consumer information processing and acquisition
Week 7 : Attitudes; Attitude reinforcement and change
Week 8 : Marketing Communications.