X
X
X

X

Entrepreneurship Essentials

By Prof. Manoj Kumar Mondal   |   IIT Kharagpur
Learners enrolled: 833
The course provides foundational knowledge on various aspects of entrepreneurial venture creation and management during its life-cycle. It has been designed to address multidisciplinary audiences. The objective of the course is to teach key issues faced by entrepreneurs and managers at different stages of the life-cycle of an enterprise and is relevant both for aspiring entrepreneurs and for decision makers in established enterprises. Topics can be classified in some major themes such as : Making a choice to create an entrepreneurial venture, current trend of technology entrepreneurship, how to start a start-up, identifying opportunities, factors driving competitive advantages, organizational structure, basic knowledge of financial statements and project report,introductory knowledge on marketing management, human resource management, & strategic management, risk analysis, legal aspect of business, how to raise fund during life-cycle of a new ventures.

INTENDED AUDIENCE  : All students with education up to higher secondary can take up this course.
PREREQUISITES : None
INDUSTRY SUPPORT : All start-ups, companies in emerging technology domains, companies adopting ‘corporate entrepreneurship’, professionally managed companies
Summary
Course Status : Upcoming
Course Type : Elective
Duration : 12 weeks
Start Date : 24 Jan 2022
End Date : 15 Apr 2022
Exam Date : 23 Apr 2022 IST
Category :
  • Multidisciplinary
Credit Points : 3
Level : Undergraduate/Postgraduate



Course layout

Week 1: Introduction
Dhirubhai Ambani & Sofia
Myths & Realities about entrepreneurship
entrepreneurial qualities
Why start-ups fail?
Week 2: Mission, vision, entrepreneurial qualities – I
Mission, vision, entrepreneurial qualities – II
Value proposition
Business Model canvas
Business model generation
Week 3: Competitive advantage
Lean start-up – 1
Lean start-up – 2
Team and early recruit
Legal forms of business
Week 4: Marketing management 1
Marketing management 2
Market research –I
Market research –II
Market research –Example
Week 5: Introduction to financial statements
Profit & Loss statement
Balance sheet
Cash flow
Example – 1
Example – 2
Cost-volume-profit & Bread-Even analysis
Capital budgeting
Week 6: Business plan-I
Business plan-II
Pitching
Go-to-market strategies
Does & Don'ts
Week 7: How to innovate
Design Thinking
Design-Driven Innovation, Systems thinking
Open innovation, TRIZ
How to start a start-up?
Week 8: Government incentives for entrepreneurship (1 lecture)
Incubation, acceleration
Funding new ventures – bootstrapping, crowd sourcing,
angel investors, VCs, debt financing (3), due diligence
Legal aspects of business (IPR, GST, Labour law)
Week 9:  Cost, volume, profit and break-even analysis
Margin of safety and degree of operating leverage
Capital budgeting for comparing projects or opportunities
Product costing
Product pricing
Week 10: Funding new ventures – bootstrapping, crowd sourcing,
Angel investors, VCs, debt financing (3), and due diligence
Incubation and acceleration
Government incentives for entrepreneurship
Project cost and Financial Closure
Week 11: Dos & Donts in entrepreneurship
Growth Hacking
Growth Strategy
Legal aspects of business (IPR, GST, Labor law)
Negotiation skill
Week 12: Human Resource management in startups
Pivoting
Entrepreneurial cases
Risk assessment and analysis
Strategy management for entrepreneurial ventures
Factors driving success and failure of ventures
Concluding remarks

Books and references

Effective Entrepreneurial Management: Strategy, Planning, RiskManagement, and Organization - Robert D. Hisrich • VelandRamadani, Springer (2017)

Entrepreneurship- Theory, Process Practice –by Kuratko &Hodgetts, Thompson South-Western Publication

Entrepreneurship –by Robert D. Hisrich (Edition-9)

Instructor bio

Prof. Manoj Kumar Mondal

IIT Kharagpur
Manoj K Mondal, Assistant Professor, Rajendra Mishra School ofEngineering Entrepreneurship IIT Kharagpur, is a senior financial professional, an academician and an innovator with several patents to hiscredit. He has received several laurels for his innovations including goldmedal for Best Innovation (2008) awarded jointly by Lockheed Martin,Stanford University, University of Texas at Austin USA and FICCI India,and the best innovation award by Ministry of Chemicals & Fertilizers(2014). Dr. Mondal is presently teaching entrepreneurship at IITKharagpur and has been mentoring many aspiring entrepreneurs for more than a decade. He is also an active member of an entrepreneurial venture(nucleodyne.com).

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 23 April 2022 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Kharagpur .It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team


MHRD logo Swayam logo

DOWNLOAD APP

Goto google play store

FOLLOW US