Visual Communication Design for Digital Media

By Prof. Saptarshi Kolay   |   IIT Roorkee
Learners enrolled: 1210
The course will impart knowledge on the different aspects of visual communication design, emphasizing on virtual media platform. In contemporary visual design pedagogy, virtual media technology is an emerging paradigm. The course will emphasize on understanding of visual cognition, which is the key factor to achieve user-friendly design. Usage of contemporary technology like, eye tracking will also be introduced as user testing tool. The course will enable the students to learn visual design in virtual media through a methodological approach.

Students and professional from the discipline of Visual Communication design, User experience design or equivalent domain.
   It is a Elective Course for UG and PG of design and architecture domain, including B.Des, M.Des, B.Arch, M.Arch, B.FA, M.FA etc.

INDUSTRY SUPPORT Any User Experience design, Interaction design and Visual design companies.
Course Status : Completed
Course Type : Elective
Duration : 4 weeks
Category :
  • Architecture and Planning
Credit Points : 1
Level : Postgraduate
Start Date : 25 Jul 2022
End Date : 19 Aug 2022
Enrollment Ends : 08 Aug 2022
Exam Date : 25 Sep 2022 IST

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1: Introduction to Visual Design
                Introduction to Virtual Media Technology

Week 2: Applications of Visual Design in Virtual Media Paradigm
                Design Thinking and Visual Cognition

Week 3: Contemporary Trends in Virtual-Media
                Visual Design Methodology (continues to week 4)

Week 4: Visual Design Methodology
                Case Studies of Visual Design in Virtual Media Technology

Books and references

  • Krug, S. (2006) Don’t Make Me Think, Rider publication. 
  • Lauer, D.A. and Pentak, S. (2008) Design Basics, Wadsworth Publishing.
  • Lupton, E. (2004) Thinking with Type: a critical guide for designers, writers, editors and students, Princeton Architectural Press. 
  • Lidwell, W., Holden, K. and Butler, J. (2010) Universal Principles of Design, Rockport Publishers.
  • Anshel, J. (2005) Visual Ergonomics Handbook, Taylor & Francis.

Instructor bio

Prof. Saptarshi Kolay

IIT Roorkee
Prof. Saptarshi Kolay is presently an Assistant Professor at Architecture and Planning department of Indian Institute of Technology Roorkee. After completing his under graduation in Architecture form Jadavpur University, he went on to explore User Centric design at Design Programme of Indian Institute of Technology Kanpur. Along with teaching he is pursuing his PhD from the Department of Architecture and Planning, IIT-Roorkee. He was selected in student-exchange programme for Aalto University, Finland and Escola De Arte and Desino, Spain. He has received Rafiq Azam Travel Bursary, Yuva-Ratna award and has participated in Design workshop by MIT, Media lab. His current research interest includes gerontology, way-finding design, visual communication design and contemporary art and design, etc. He has conducted one NPTEL course, titled Visual Communication Design for Digital Media.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 25 September 2022 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.


Average assignment score = 25% of average of best 3 assignments out of the total 4 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Roorkee.It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team

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