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Strategic Communication for Sustainable Development

By Prof. Aradhna Malik   |   IIT Kharagpur
Learners enrolled: 1580
This course aims to provide basic formal training to budding professionals, social workers, and students in the role of strategic communication in sustainable development.
Course Goals:
1. To help the students understand the role of communication in sustainable development
2. To help students use strategic communication to solve problems of sustainable development


INTENDED AUDIENCE: Elective, UG/ PG in Management/ Social Welfare.
INDUSTRY SUPPORT: All major corporate houses for training in Corporate Social Responsibility/ Management of their in house foundations etc.
Summary
Course Status : Ongoing
Course Type : Elective
Duration : 4 weeks
Start Date : 26 Jul 2021
End Date : 20 Aug 2021
Exam Date : 26 Sep 2021 IST
Enrollment Ends : 09 Aug 2021
Category :
  • Multidisciplinary
  • Management Studies
Credit Points : 1
Level : Undergraduate/Postgraduate



Course layout

Week 1:
  • Introduction to sustainability communication (30 minutes)&
  • Why is communication important for sustainable development (30 minutes)
  • Approaches to sustainability communication (1 hr)

Week 2: 
  • Sociological & psychological perspectives of sustainability communication
  • Sustainability communication: A systemic-constructivist perspective
  • Strategies for sustainable development
  • What is strategic communication?
  • How is strategic communication related to sustainable development?    

Week 3:  
  • Steps of strategic communication for sustainable development

Week 4:
  • Applications of strategic communication in sustainable development
  • Best practices in strategic communication in sustainable development 
Final Examination: Multiple Choice Questions just like the weekly assignments

Books and references

Nil

Instructor bio

Prof. Aradhna Malik

IIT Kharagpur
Prof.Aradhna Malik earned her Masters in Child Development from Panjab University, Chandigarh, India and PhD from University of Denver, USA. She has been serving Indian Institute of Technology Kharagpur as faculty in the School of Management since 2008. Aradhna teaches intercultural communication, business ethics and organizational behavior to Undergraduate, Masters and Doctoral level students. Her research and academic interests include, ageing, orality, human technology interaction, intercultural communication, communication disorders, management of public health and neuro linguistic programming (NLP).

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 26 September 2021 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcments will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 3 assignments out of the total 4 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100
Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Kharagpur .It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team


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