Design Thinking - A Primer

By Prof. Ashwin Mahalingam, Prof. Bala Ramadurai   |   IIT Madras
Learners enrolled: 7638
Design thinking is a systematic method of solving problems. This method is unique that it starts and ends with humans. The design thinkers start by observing, interviewing or just plain experiencing a situation. Then, they proceed to improve the situation of the humans by solving problems for them.

INDUSTRY SUPPORT: Many industries and institute recognize the need for design thinking - e.g., ICT, manufacturing, sales, marketing
Course Status : Ongoing
Course Type : Elective
Duration : 4 weeks
Start Date : 15 Feb 2021
End Date : 12 Mar 2021
Exam Date : 24 Apr 2021
Enrollment Ends : 15 Feb 2021
Category :
  • Management Studies
Level : Undergraduate/Postgraduate

Course layout

Week 1  :  Introduction to Design Thinking
Week 2  :  Empathize Phase: Customer Journey Mapping
Week 3  :  Analyze Phase: 5-Whys and How might we... 
Week 4  :  Solve Phase: Ideation: Free Brainstorming & Make/Test Phase: Prototype

Live session schedule:

Books and references

Prescribed Textbook for the course:
  1. Karmic Design Thinking by Prof. Bala Ramadurai, available at Amazon (paperback), Amazon (e-book), Flipkart, Pothi, halfpricebooks.in.
  1. Design: Creation of Artifacts in Society by Prof. Karl Ulrich, U. Penn
  2. Change by Design by Tim Brown.

Instructor bio

Prof. Ashwin Mahalingam

IIT Madras
Dr. Ashwin Mahalingam joined the faculty in the Building Technology and Construction Management division of the Civil engineering department at IIT-Madras in 2006. Ashwin received his B.Tech in Civil engineering from IIT-Madras and then proceeded to Stanford University for a Masters in Construction Engineering and Management. He then helped start up an internet based company in the USA called All Star Fleet, aimed at providing asset management services for construction companies. Following this he returned to Stanford University to pursue a PhD in the area of Infrastructure Project Management. Ashwin's research interests are in the areas of Public Private Partnerships (PPP) in Infrastructure, the management and governance of large engineering projects and the use of digital technologies in construction. Ashwin's current research focuses on institutional strengthening and post-award governance of PPP projects in India. Ashwin is also a co-founder of Okapi Advisory Services Pvt. Ltd and serves as a Director on the Board.

Prof. Bala Ramadurai

Dr. Bala Ramadurai is an independent innovation consultant and professor. He has 3 patents to his credit and 10+ publications in international research journals. He co-founded TRIZ Innovation India (http://trizindia.org) and is an Adjunct Professor at Symbiosis Institute of Business Management, India.He has a PhD from Arizona State University, USA, and a B.Tech from IIT Madras, India.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 24 April 2021 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.


Average assignment score = 25% of average of best 3 assignments out of the total 4 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Madras .It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team

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