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Consumer Psychology

By Prof. Naveen Kashyap   |   IIT Guwahati
Learners enrolled: 5246
Human beings have basic needs that they fulfill by making transactions in the market.Transactions mostly in the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.

INTENDED AUDIENCE: UG/PG/PhD
PREREQUISITES:          NIL

Summary
Course Status : Ongoing
Course Type : Elective
Duration : 8 weeks
Start Date : 26 Jul 2021
End Date : 17 Sep 2021
Exam Date : 26 Sep 2021 IST
Enrollment Ends : 09 Aug 2021
Category :
  • Humanities and Social Sciences
  • Psychology
Credit Points : 2
Level : Undergraduate



Course layout

Module 1:   Introduction to Consumer Psychology
    Overview of foundation of consumer behavior
Module 2 :  Consumer Decision Making
    Need and Information Search
    Alternate Evaluation and Choice
    Consumption and Post-Purchase Behaviour
Module 3 :  The Individual Consumer
    Consumer perceptions 
    Memory and Learning
    Mood, Emotion and Involvement
    Consumer Attitude
    Marketing communications

Books and references

1. Henry Assael, Consumer Behavior and Marketing Action,  Cengage Learning
2. Jay Lindquist, Consumer Behavior,  Cengage Learning
3, Leon Schiffman, Consumer Behavior, Pearson Press
4, Zubin Sethna, Consumer Behaviour

Instructor bio

Prof. Naveen Kashyap

IIT Guwahati
Naveen Kashyap, Ph.D is as Associate Professor of Psychology at the Indian Institute of Technology Guwahati. His research interests are sleep and human cognitive processes. Dr Kashyap has been teaching courses like cognitive psychology, introduction to psychology, consumer psychology, advance cognitive process and research methodology to UG and PG students of IITG Guwahati for the past 10 years.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 26 September 2021 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Guwahati .It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team


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