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Entrepreneurship and IP Strategy

By Prof. Gouri Gargate   |   IIT Kharagpur
Learners enrolled: 1147
The objectives of the course are :

1. To discuss intellectual property strategy to protect inventions and innovations of new ventures.
2. To develop skills of commercial appreciation by allocating knowledge about substantive aspects of management, strategy and legal literature.
3. The course will make participants appreciate the nature, scope and differences of IP, its different utilities and approaches
4. The course will make participants to manage and strategize IP lifecycle effectively throughout the journey of start-up, in a time when it is aspired highly by the
economy and society.
5. Participants will learn the fundamentals and advanced strategies of IP. They will be given opportunity for understanding the same in MSME sector. They will be finally
be provided brief exposure about the valuation techniques and audits of IP.


INTENDED AUDIENCE Any discipline
PREREQUISITES No prerequisites
INDUSTRIES  SUPPORT  : Almost all industry sectors need this course
Summary
Course Status : Upcoming
Course Type : Elective
Duration : 8 weeks
Start Date : 26 Jul 2021
End Date : 17 Sep 2021
Exam Date : 26 Sep 2021
Enrollment Ends : 02 Aug 2021
Category :
  • Law
  • Humanities and Social Sciences
  • Management Studies
  • Faculty Domain - Advanced
Credit Points : 2
Level : Undergraduate/Postgraduate



Course layout

Week 1:

Introduction to entrepreneurship and intellectual property: Definition, concepts

                        1. Introduction
                        2. What is an entrepreneurship?
                        3. What do you understand by IP?
                        4. Whether entrepreneurship and IP related? What is role of IP strategy in entrepreneurship?
                        5. Case study I – IT industry

Week 2:

Innovation and entrepreneurship : 
                      
1. Innovation, invention and creativity
                      2. Types of innovation
                      3. Innovation, market and IP
                      4. Open innovation and IP
                      5. Case Study II - Biotechnology
Week 3:

IPR: Trademark and entrepreneurship :
                       
1. Trademark-Definition
                       2. Trademark-Types
                       3. Trademark-Registration
                       4. Trademark infringement
                       5. Case study III - Textile industry

Week 4:

IPR: Patent and entrepreneurship :
                       1. Patent-introduction
                       2. Patent infringement
                       3. Patent strategies- I
                       4. Patent strategies- II
                       5. Capsule version 
          
Week 5:

IPR: Copyright and entrepreneurship :
                       
1. Copyright – Definition and subject matter
                       2. Copyright and related rights
                       3. Copyright registration and entrepreneurship
                       4. Copyright infringement
                       5. Case study IV – Film industry

Week 6:

IPR: Industrial design and entrepreneurship:
                         
1. Industrial Design- Definition, concept
                         2. Industrial Designs Act - Key features
                         3. Industrial Design-Business
                         4. Industrial Design infringement
                         5. Case study V - Automobile industry

Week 7:

IP strategy & entrepreneurship :
                         1. IP strategy for start-up and MSME
                         2. IP transaction - introduction
                         3. IP valuation, bank loan, insurance
                         4. Success story and business model of a few start-ups
                         5. Case Study VI – Pharma industry and Agriculture

Week 8:

Entrepreneurship & IP - Government initiates : 

                          1. Incubators, research parks
                          2. Various Government policies
                          3. Integrative approach – Entrepreneurship & IP strategy
                          4. Capsule revision
                          5. Am I ready to venture my start up? (Course applicability)

Books and references

1. Ove Granstrand, The Economic and management of Intellectual Property, (1999)
2. Narayanan, V. K., Managing technology and innovation for competitive advantage, first edition, Pearson education, New Delhi, (2006)
3. Idris, K. (2003), Intellectual property: a power tool for economic growth, second edition, WIPO publication no. 888, Switzerland
4. Bosworth D. & Webster E , The Management of Intellectual Property, Edward Elgar.
5. Berman, Ideas to Assets, Wiley publications
6. Richard Dorf & Thomas Byers, Technology ventures from idea to enterprise, 2 nd edition.
ADDITIONAL READING:

Instructor bio

Prof. Gouri Gargate

IIT Kharagpur
PhD- IIT Bombay, LLM (IPR) - Gold medal, LLB, M.Sc.(Industrial Microbiology) - Gold medal, B.Sc. (Microbiology), Registered Patent Agent (IN/PA/1930), TIFAC scholar, PGDMLT, PG Diploma in patent law - NALSAR, Hyderabad, UGC-SET, PET, DL101

Over the last 23 years, she has led and executed numerous innovative projects in academics as well as industry as an IP teacher, researcher, consultant, information scientist, and law & management professional. At present the research group under her is focused on research topics like IP valuation, patent pooling, policy, technology transfer in Asian countries etc. Her specific areas of interests are IP Management of an organisation, technology transfer, IPR cell / system development by academic organisations and its management, entrepreneurship & IP,IP Audit, IP valuation, IP analytics, IP policy, and legal issues in various IP laws as patent, copyright and trademark.

As an IP law and management professional, Prof. Gargate helped organisations in building their IPR cell, identifying potential IP, analyzing status of IPM system of an organisation by applying various IP audit techniques. As a patent attorney associated with leading law firm, she has handled number of projects which include patent mining, patent drafting, oppositions and prosecution. Prof. Gargate has contributed in national project to draft various policy documents, and copyright due diligence processes. As an IP information scientist of fortune 500 organisation, she has handled various projects such as competitive intelligence, technology landscapes, FTOs, patentability search reports. As an IP consultant, she worked closely with MSMEs to manage IP. Prof. Gargate has conducted several workshops on IP awareness and IP management. She has delivered more than 50 sessions on IPR as a resource person in FDP programmes, seminars & conferences. She has organised a few national and international conferences on IPR. She has published her research work in reputed international journals. Prof. Gargate has presented research papers in various international conferences such as PICMET (2012, Canada), IAMOT (2018, England), AMRC (2019, Dubai). She has also worked as a guest co-editor for ABDC ranked journal. As an IP researcher, she has developed various tools and models for IP management. She is working on research as well as consultancy projects from industry, Ministry of Human Resource Development, DST and other funding agencies. She has guided several master students, TIFAC scholars and PhD scholars.

Before shifting her career to IPR, she was working as an Assistant Professor of Microbiology in the University of Mumbai and she was recognized PG professor of Microbiology in the University of Mumbai. She was an examiner in University of Mumbai, SNDT university, and for PGDMLT (AICTE).

 Prof. Gargate has created another NPTEL course available on Swyam platform.
“Roadmap for patent creation”, on patent with inventor's perspective with an objective to help inventor to identify potential patent, file and commercialize it for wealth creation. This course may be helpful to students, faculty, scientists, organisations and professionals. This course will rerun till 2023 (January -April)

 Live session-1 /4 - https://youtu.be/l7Up1IhZ_pM
A few sessions delivered by Prof. Gargate are available on SWAYAM PRABHA

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 26 September 2021 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Kharagpur .It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team


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