Functional and Conceptual Design

By Prof. Asokan T   |   IIT Madras
Learners enrolled: 660
Introduce Engineering Design as a structured process, different from the Conventional Design Engineering.
  • Learn the importance of Systematic Design Process in Product Design
  • Identify various steps involved in the design process
  • Learn the importance of “function” and “form” in the design process
  • Apply the systematic design process for product development
INTENDED AUDIENCE    :Undergraduate/graduate students interested in new product development
PREREQUISITES            :None
Course Status : Completed
Course Type : Core
Duration : 12 weeks
Category :
  • Design Engineering
Credit Points : 3
Level : Undergraduate/Postgraduate
Start Date : 26 Jul 2021
End Date : 15 Oct 2021
Enrollment Ends : 09 Aug 2021
Exam Date : 23 Oct 2021 IST

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1  :   Introduction
   Birth and Growth of a Product 
Week 2  :   Types of Design
       Stage-Gate and Spiral Design
       Stages in New Product Development
       Laboratory Exercise - 1
Week 3  :   Reverse Engg. and Redesign
      Technical Questioning and Mission Statement
      Mission Statement- Examples
        Laboratory Exercise – 2
Week 4  :   Identifying Customer Needs
      Customer Need Analysis
      Product Specifications
  Laboratory Exercise - 3
Week 5  :   Need - Metric Matrix
      Establishing Target Specifications
      Laboratory Exercise 4
Week 6  :   Functional Decomposition
      FAST Method
        Laboratory Exercise - 5
Week 7  :   Function Structure ( Flow Method)
      Flow Method Examples
      Laboratory Exercise - 6
Week 8  :   Product and Portfolio Architecture
      Portfolio Architecture Selection
      Laboratory Exercise - 7
Week 9  :   Product Architecture
  Identification of Modules
  Laboratory Exercise - 8
Week 10:   Concept Development
  Intuitive Methods
  Laboratory Exercise - 9
Week 11:   Logical Method- TRIZ
  Concept Selection
    Laboratory Exercise 10
Week 12:   Concept Scoring
   Laboratory exercise 11

Books and references

  1. Kevin Otto & Krisitn Wood, Product Design, Pearson Education
  2. D.G. Ullman, The Mechanical Design Process, McGraw- Hill, 2015
  3. G. Pahl and W.Beitz, Engineering Design- A systematic Approach, Springer, 2007.

Instructor bio

Prof. Asokan T

IIT Madras
Dr T Asokan is a Professor in the Department of Engineering Design, and currently the Head of the Department, at IIT Madras. He completed his B.Tech. and M.Tech. in mechanical engineering and received his Ph.D in Mechanical Engineering from the Indian Institute of Technology Madras. Prior to joining IIT Madras, he was with the Robotics Research Center, Nanyang Technological University, Singapore working in the area of robotic system development. He was awarded the Stanford-India biodesign fellowship by the Stanford University, USA in 2009 and has completed a post doctoral fellowship in medical device development at the Stanford University. He is currently the national secretary of The Robotics Society. He has more than 25 years of professional experience in research and teaching in the broad areas of Robotics, Product design, and Engineering System design. Dr Asokan has published more than 100 papers in International Journals and conferences and has filed 18 patents in India, USA, and Singapore. More details can be found at https://ed.iitm.ac.in/~asokan/

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 23 October 2021 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.


Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Madras .It will be e-verifiable at nptel.ac.in/noc.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- NPTEL team

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