Literature, Culture and Media

By Prof. Rashmi Gaur   |   IIT Roorkee
This course aims to introduce students to an interdisciplinary framework that will allow them to explore and theorize on the intersections of literature, culture, and media. The students will get the opportunity to analyse the complex ways in which literary and cultural products/texts inter-animate each other to produce and reproduce the ways in which society and culture give rise to new forms of perspectives and ideologies; in turn, determining the ways in which identities are constructed.The course will highlight the ways in which new forms of media (TV, films, internet, digital media) transform and reinvent traditional literary and cultural forms. The course will stimulate a nuanced discussion on the historical, empirical, and cultural analyses of contemporary forms of culture, literature, identity, and power relations. A variety of theoretical approaches—Intersectionality, Feminism, Marxism, and Deconstruction—will deepen and complicate the problematics of defining literature and culture in a digital and post-industrial society that constantly reinvents the binaries of high and low/popular culture.

INTENDED AUDIENCE : Interested students

Learners enrolled: 1171


Course Status : Completed
Course Type : Elective
Duration : 12 weeks
Start Date : 27 Jan 2020
End Date : 17 Apr 2020
Exam Date : 26 Apr 2020
Enrollment Ends : 03 Feb 2020
Category :
  • Humanities and Social Sciences
  • Level : Undergraduate/Postgraduate
    This is an AICTE approved FDP course


    Week 1  :   Introduction, Aims and Objectives; Defining Literature; Defining Culture; Relationship between Literature and Culture; Literature, Culture and Media
    Week 2  :   Introduction to Cultural Studies; Cultural Studies I: Raymond Williams; Cultural Studies II: Stuart Hall; High Culture and Popular Culture; Subculture and Counterculture 
    Week 3  :  Modernism and Postmodernism I and II; Lyotard’s The Postmodern Condition: A Report on Knowledge; Foucault’s Notion of Knowledge and Power; Poststructuralism and Deconstruction 
    Week 4  :  Introduction to Feminism I and II; Theories of Gender; Men’s and Masculinity Studies; Queer Studies and Representations of Gender in Media
    Week 5  : Intersectionality; Introduction to Postcolonial Theory; Key Concepts in Postcolonial theory; Said, Spivak and Bhabha; Postcolonial Reading of Achebe and Amitav Ghosh
    Week 6   : Theories of Ideology; Adorno and Horkheimer on Culture; Culture Industry and Mass Deception,Walter Benjamin; Interconnections between Literature, Culture and Identity: Woolf and Deshpande I and II
    Week 7   :  The Evolution of Media: Print forms; Media and Culture; Media, Culture and Technology I and II; Harold Innis
    Week 8   :  Introduction to Marshall McLuhan; Media and the Electric Age; Hot and Cool Media; Postmodern Media I; Postmodern Media II and Formation of Public Opinion
    Week 9   : Word and the Image: Drama, Photography, Birth of the Cinema; Film and Literature I and II; Language of Films: Mise-en-scene, Type of Shots, Camera angles/movements, Montage; Reading of 12 Years a Slave: Film and Text
    Week 10  :  Development of Media: Radio; Development of Media: Television; Film, Television and Literature; Impact of Technology on Literary Genres: Novel; Media in the 21st Century
    Week 11  :  Approaches to Digital Forms of Media; Literature, Internet and Culture; Digital Culture, Media, and Literature; Representation of Partition in different Media: A historical and Cultural Analysis I and II
    Week 12  :  Game Studies I and II; Body Culture Studies and Representation of Women in the Media; Media and Gender; Media and Language, Glass Ceiling in Media


    1.Best, Steven and Kellner , Douglas (2012). The Post Modern Turn, New York: The Guilford Press. 
    2. Hall, S. (1975). “Encoding and Decoding in the Television Discourse”, Education and Culture 6 (Strasbourgh: Council of Europe). 
    3. Lister, Martin; Dovey,Jon and Giddings, Seth (2008) New Media: A Critical Introduction . New York: Routledge. 
    4. Parker, Robert Dale, (2012). Critical Theory: A Reader for Literary and Cultural Studies. U.K.: Oxford University Press.
    5. Raessens, J. (2014) “The ludification of Culture”. Fuchs, Mathias; Fizek, Sonia; Ruffino, Paulo, and Schrape, Niklas (eds). Rethinking Gamification. Lüneburg: Meson press. pp. 91-114.
    6. Rivkin, Julie and Michael Ryan (1998) Literary Theory: An Anthology. UK: Blackwell Publishers.
    7. Willis, Paul. (1978) Profane Culture. London: Routledge and Kegan Paul.


    Prof. Rashmi Gaur

    IIT Roorkee
    Professor Rashmi Gaur teaches courses of Communication, Culture, Gender Studies and Media (Film and Literature) at IIT Roorkee. In her career, spanning three decades, she has guided about 12 Ph.D. theses, published four books, more than ninety research papers in national and international journals, besides participating in many conferences in India and abroad. Widely travelled, she also runs consultancy projects in related areas. She has worked across disciplines and cultures in different research and cultural milieus and formed strong intercultural networks through international collaborations. She is also a member of several academic bodies. At present she is working in the area of Media and Digital Humanities.


    • The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
    • The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
    • Date and Time of Exams: 26th April 2020, Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
    • Registration url: Announcements will be made when the registration form is open for registrations.
    • The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
    • Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

    • Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments
     given in the course. 
    • Exam score = 75% of the proctored certification exam score out of 100
    • Final score = Average assignment score + Exam score

    • If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.
    • Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Roorkee. It will be e-verifiable at nptel.ac.in/noc.
    • Only the e-certificate will be made available. Hard copies will not be dispatched.