Understanding Design Thinking and People Centred Design

By Prof. Jhumkee Iyengar   |   IIT Kanpur
Learners enrolled: 1660
This is an introductory orientation to help enrollees understand the notions of Design Thinking and People Centered Design and how a PCD approach is different from traditional engineering or marketing focused approaches. 

Today DT and PCD are being rapidly adopted and have achieved center stage by various industries. Students from any stream as well as professionals from various industries and levels of experience can learn these simple methods, concepts and tools. In order to master the topic however, they must actually execute a project to apply the teachings, which is not a part of this course. 

Since this topic has very wide applicability, students will benefit from applying these in their projects and work thereafter, regardless of their area of work.

INTENDED AUDIENCE : PG course students
PRE-REQUISITES  : Bachelors Degree in Engineering, Technology, Business, Architecture, Humanities
INDUSTRY SUPPORT : Most Engineering companies, Software Product and Service companies as well as most Startups
Course Status : Completed
Course Type : Elective
Duration : 4 weeks
Start Date : 24 Feb 2020
End Date : 20 Mar 2020
Exam Date : 25 Apr 2020
Enrollment Ends : 24 Feb 2020
Category :
  • Humanities and Social Sciences
Level : Postgraduate

Course layout

Week 1: 
  Intro to Design Thinking, People Centered Design & Evoking the ‘right problem’

Week 2: 
 People and Context Research and Design Insights and Strategy

Week 3: 
  Conceptualize Designs, Create a Concept, Storyboarding and Rapid Prototyping

Week 4: 
  Usability Testing, Refine and Enhance Design and Define pitch

Books and references


Instructor bio

Prof. Jhumkee Iyengar

IIT Kanpur
Prof.Jhumkee has over 25 years of experience in the US and India, having held technical and leadership positions in Fortune 500 companies, been an independent consultant, entrepreneur, researcher and writer and has also been a teacher and mentor both in industry and academia. Her strengths are the strategic assessment and
implementation of human centered initiatives in various industry segments. As Principal Consultant at User In Design, she has been guiding design and research strategy, advising the establishment of user centered design services and providing user experience consulting to IT service companies, engineering/manufacturing organizations, organizations initiating user experience services for the Indian market from small startups to large MNCs and also those with interest in projects for the emerging market. She set up the User Experience practice at Persistent Systems where she also initiated and led ‘usability in e-Governance’, a community initiative for the Pune city government which realized four major projects. Jhumkee brings the unique balance of perspectives between India and the west, analysis and creative design, research and practice and industry and academia. She has many thought-leading research papers, articles, considerable press coverage and three awards to her credit. Jhumkee is a speaker at national and international forums. She has taught for leading Human Centered Design organizations and is a certified instructor for Pittsburgh, USA based LUMA Institute, teaching Human Centered Design to corporate leaders. 

She conceptualized, created and taught a course on User Experience Design at the MIT Institute of Design Pune and at the National Institute of Design, Bangalore. 
She is an Adjunct Faculty at IIT Kanpur, having successfully taught a project-based course on People Centered Design and Innovation to postgraduate Design and Management students over the past years.

Jhumkee has previously setup an enrichment center for children focused on well-rounded education beyond classroom learning that is running successfully in multiple centers. She has also been active in furthering education initiatives for children through her association with Door Step School. She created, initiated and conducted a series of design workshops for rural students in Khandala village, Satara district in Maharashtra as well as in Rasulabad, Kanpur Dehat, UP for children and adults.

Jhumkee holds an MS in Human Factors Engineering Design from Tufts University Boston, an M.Des. in Product Design from IDC, IIT Mumbai and a BE in Mechanical Engineering from COEP, Pune.

Course certificate

• The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
• The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 25th April 2020, Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
• Registration url: Announcements will be made when the registration form is open for registrations.
• The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
• Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

• Average assignment score = 25% of average of best 3 assignments out of the total 4 assignments
 given in the course. 
• Exam score = 75% of the proctored certification exam score out of 100
• Final score = Average assignment score + Exam score

• If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.
• Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Kanpur. It will be e-verifiable at nptel.ac.in/noc.
• Only the e-certificate will be made available. Hard copies will not be dispatched.

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