Entrepreneurship Essentials

By Prof. Manoj Kumar Mondal | IIT Kharagpur

Learners enrolled: 3750

The course provides foundational knowledge on various aspects of entrepreneurial venture creation and management during its life-cycle. It has been designed to address multidisciplinary audiences. The objective of the course is to teach key issues faced by entrepreneurs and managers at different stages of the life-cycle of an enterprise and is relevant both for aspiring entrepreneurs and for decision makers in established enterprises. Topics can be classified in some major themes such as : Making a choice to create an entrepreneurial venture, current trend of technology entrepreneurship, how to start a start-up, identifying opportunities, factors driving competitive advantages, organizational structure, basic knowledge of financial statements and project report,introductory knowledge on marketing management, human resource management, & strategic management, risk analysis, legal aspect of business, how to raise fund during life-cycle of a new ventures.

INTENDED AUDIENCE : All students with education up to higher secondary can take up this course.

PREREQUISITES : None

INDUSTRY SUPPORT : All start-ups, companies in emerging technology domains, companies adopting ‘corporate entrepreneurship’, professionally managed companies

Summary

Course Status :	Completed
Course Type :	Elective
Language for course content :	English
Duration :	12 weeks
Category :	Multidisciplinary
Credit Points :	3
Level :	Undergraduate/Postgraduate
Start Date :	27 Jan 2020
End Date :	17 Apr 2020
Enrollment Ends :	24 Feb 2020
Exam Date :	25 Apr 2020 IST

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1: Introduction

Dhirubhai Ambani & Sofia

Myths & Realities about entrepreneurship

entrepreneurial qualities

Why start-ups fail?

Week 2: Mission, vision, entrepreneurial qualities – I

Mission, vision, entrepreneurial qualities – II

Value proposition

Business Model canvas

Business model generation

Week 3: Competitive advantage

Lean start-up – 1

Lean start-up – 2

Team and early recruit

Legal forms of business

Week 4: Marketing management 1

Marketing management 2

Market research –I

Market research –II

Market research –Example

Week 5: Introduction to financial statements

Profit & Loss statement

Balance sheet

Cash flow

Example – 1

Example – 2

Cost-volume-profit & Bread-Even analysis

Capital budgeting

Week 6: Business plan-I

Business plan-II

Pitching

Go-to-market strategies

Does & Don'ts

Week 7: How to innovate

Design Thinking

Design-Driven Innovation, Systems thinking

Open innovation, TRIZ

How to start a start-up?

Week 8: Government incentives for entrepreneurship (1 lecture)

Incubation, acceleration

Funding new ventures – bootstrapping, crowd sourcing,

angel investors, VCs, debt financing (3), due diligence

Legal aspects of business (IPR, GST, Labour law)
Week 9: Cost, volume, profit and break-even analysis
Margin of safety and degree of operating leverage
Capital budgeting for comparing projects or opportunities
Product costing
Product pricing
Week 10: Funding new ventures – bootstrapping, crowd sourcing,
Angel investors, VCs, debt financing (3), and due diligence
Incubation and acceleration
Government incentives for entrepreneurship
Project cost and Financial Closure
Week 11: Dos & Donts in entrepreneurship
Growth Hacking
Growth Strategy
Legal aspects of business (IPR, GST, Labor law)
Negotiation skill
Week 12: Human Resource management in startups
Pivoting
Entrepreneurial cases
Risk assessment and analysis
Strategy management for entrepreneurial ventures
Factors driving success and failure of ventures
Concluding remarks

Books and references

Effective Entrepreneurial Management: Strategy, Planning, RiskManagement, and Organization - Robert D. Hisrich • VelandRamadani, Springer (2017)

Entrepreneurship- Theory, Process Practice –by Kuratko &Hodgetts, Thompson South-Western Publication

Entrepreneurship –by Robert D. Hisrich (Edition-9)

Instructor bio

Prof. Manoj Kumar Mondal

IIT Kharagpur

Manoj K Mondal, Assistant Professor, Rajendra Mishra School ofEngineering Entrepreneurship IIT Kharagpur, is a senior financial professional, an academician and an innovator with several patents to hiscredit. He has received several laurels for his innovations including goldmedal for Best Innovation (2008) awarded jointly by Lockheed Martin,Stanford University, University of Texas at Austin USA and FICCI India,and the best innovation award by Ministry of Chemicals & Fertilizers(2014). Dr. Mondal is presently teaching entrepreneurship at IITKharagpur and has been mentoring many aspiring entrepreneurs for more than a decade. He is also an active member of an entrepreneurial venture(nucleodyne.com).

Course certificate

• The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.

• The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).

• Date and Time of Exams: 25th April 2020, Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.

• Registration url: Announcements will be made when the registration form is open for registrations.

• The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.

• Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE:

• Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments given in the course.

• Exam score = 75% of the proctored certification exam score out of 100

• Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75.

• If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

• Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Kharagpur. It will be e-verifiable at nptel.ac.in/noc.

• Only the e-certificate will be made available. Hard copies will not be dispatched.