The course provides foundational knowledge on various aspects ofentrepreneurial venture creation and management during its life-cycle. Ithas been designed to address multidisciplinary audiences. The objectiveof the course is to teach key issues faced by entrepreneurs and managersat different stages of the life-cycle of an enterprise and is relevant both foraspiring entrepreneurs and for decision makers in establishedenterprises. Topics can be classified in some major themes such as:Making a choice to create an entrepreneurial venture, current trend oftechnology entrepreneurship, how to start a start-up, identifyingopportunities, factors driving competitive advantages, organizationalstructure, basic knowledge of financial statements and project report,introductory knowledge on marketing management, human resourcemanagement, & strategic management, risk analysis, legal aspect ofbusiness, how to raise fund during life-cycle of a new ventures.
INTENDED AUDIENCE: All students with education up to higher secondary can take up thiscourse.
UG/PG: UG and PG
INDUSTRY SUPPORT: All start-ups, companies in emerging technology domains, companiesadopting ‘corporate entrepreneurship’, professionally managedcompanies
5114 students have enrolled already!!
ABOUT THE INSTRUCTOR:
Manoj K Mondal, Assistant Professor, Rajendra Mishra School ofEngineering Entrepreneurship IIT Kharagpur, is a senior financialprofessional, an academician and an innovator with several patents to hiscredit. He has received several laurels for his innovations including goldmedal for Best Innovation (2008) awarded jointly by Lockheed Martin,Stanford University, University of Texas at Austin USA and FICCI India,and the best innovation award by Ministry of Chemicals & Fertilizers(2014). Dr. Mondal is presently teaching entrepreneurship at IITKharagpur and has been mentoring many aspiring entrepreneurs for morethan a decade. He is also an active member of an entrepreneurial venture(nucleodyne.com).
Dhirubhai Ambani & Sofia
Myths & Realities about entrepreneurship
Why start-ups fail?
Mission, vision, entrepreneurial qualities – I
Mission, vision, entrepreneurial qualities – II
Business Model canvas
Business model generation
Lean start-up – 1
Lean start-up – 2
Team and early recruit
Legal forms of business
Marketing management 1
Marketing management 2
Market research –I
Market research –II
Market research –Example
Introduction to financial statements
Profit & Loss statement
Example – 1
Example – 2
Cost-volume-profit & Bread-Even analysis
Does & Don'ts
How to innovate
Design-Driven Innovation, Systems thinking
Open innovation, TRIZ
How to start a start-up?
Government incentives for entrepreneurship (1 lecture)
Funding new ventures – bootstrapping, crowd sourcing,
angel investors, VCs, debt financing (3), due diligence
Legal aspects of business (IPR, GST, Labour law)
SUGGESTED READING MATERIALS:
• Effective Entrepreneurial Management: Strategy, Planning, RiskManagement, and Organization - Robert D. Hisrich • VelandRamadani, Springer (2017)
• Entrepreneurship- Theory, Process Practice –by Kuratko &Hodgetts, Thompson South-Western Publication
• Entrepreneurship –by Robert D. Hisrich (Edition-9)
CERTIFICATION EXAM :
The exam is optional for a fee.
Date and Time of Exams: April 27 2019 (Saturday) Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published.
Final score will be calculated as : 25% assignment score + 75% final exam score
25% assignment score is calculated as 25% of average of Best 6 out of 8 assignments
E-Certificate will be given to those who register and write the exam and score greater than or equal to 40% final score. Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IITKharagpur.It will be e-verifiable at nptel.ac.in/noc.