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Courses » Soft Skills for Business Negotiations and Marketing Strategies

Soft Skills for Business Negotiations and Marketing Strategies

ABOUT THE COURSE
The primary focus of this course is to highlight various categories and applications of soft skills through various cases extracted from the real field and other research case studies. The fundamental concepts and distinctions between Soft Skills and Hard Skills are discussed. The course is tailored very effectively to introduce various Soft skill application examples. This course would be very useful for the students, practicing professionals as well as common people who are voluntarily or involuntarily involved in negotiations and strategies in daily life. The lectures would be supported with illustrative sketches, analysis and demonstrative enactments, in addition to the digital illustrations time to time with various examples. This would facilitate easy comprehension for the students of different level of ability and exposure. Multiple illustrations with case studies would be the strength of this course disseminated with lucid lectures.

INTENDED AUDIENCE: 
          Students of
  • Business Management
  • Marketing, Product Management
  • Architecture
  • Engineering
  • Commerce
  • Infrastructure Design and Management
  • Candidates appearing for Job interviews
  • Potential Negotiators
  • Marketing professionals
CORE/ELECTIVE: Core, Elective in some colleges

UG/PG : PG, (Can also be offered to final year UG)

INDUSTRY SUPPORT :
  • This course would also be very useful for the aspirants for Government as well as Private employment.

COURSE INSTRUCTOR

Uttam K. Banerjee is currently a senior Professor in the Department of Architecture & Regional Planning, as well as Joint-Faculty in the RCG School of Infrastructure Design and Management at the Indian Institute of Technology Kharagpur, where he has served as the Head in both the departments from 2004 to 2007 and 2011 to 2014 respectively. He has graduated with Bachelor of Architecture (B.Arch), post-graduated with Master of City Planning (MCP) and Ph.D. in Transportation system evaluation from Indian Institute of Technology Kharagpur.

He has a wide spectrum of knowledge with academic, research and professional experience in the multiple domains associated with Architecture, Planning, Infrastructure management, Facility Planning and asset management, Landscape, Environment and Computer Applications.  Over the past years he had been constantly exposed to professional negotiations, interactions, as well as interviews. 

He has undertaken several architectural, Urban planning, and Landscape consultancy projects at the national level, e.g. Vindhyachal (NTPC), Korba (NTPC), Farakka (NTPC), New Town (Kolkata). Over the last two decades and till date he has been involved in the projects related to Environmental Management, National Land use Policy formulation, Climate Change Adaptation planning, infrastructure planning etc. sponsored by various international organizations as well as Govt. of India. He is currently involved in research on Climate Change Adaptation through Landscape planning, and Mega-scale residential projects.

He had been coordinator for the training program for architects, titled NPCBAERM (National Program for Capacity Building of Architects on Earthquake Risk Management), on behalf of IIT Kharagpur as National Resource Institute for a national mission sponsored by Ministry of Home Affairs, Govt. of India. He has undertaken several capacity building programs for the architects, planners, environmental engineers in the area of ‘Ecocity planning’ sponsored by the GIZ-Germany, and ‘Sustainable Land use Planning & Infrastructure’ sponsored by the World Bank Institute. He is an expert member of the Bureau of Indian Standards (BIS) for Smart City Guidelines formulation.

In the past he had offered a course on Marketing at the Vinod Gupta School of Management at IIT Kharagpur, on invitation, where his domain of expertise was on marketing, negotiation and sales. He has offered several lectures on non-verbal communications and body language in short-term courses conducted at IIT Kharagpur.

COURSE LAYOUT :

Week 1: Soft Skills and Hard Skills

 
Week 2: Non-verbal communications

  
Week 3: Negotiations


Week 4: Professional Negotiations


Week 5: Business Negotiation


Week 6: Product Marketing Negotiation


Week 7: Negotiation for Services


Week 8: Marketing Strategy


Week 9: Power Marketing


Week 10: Power Marketing Strategies


Week 11: Power Marketing Presentations


Week 12: Time Management in Marketing


REFERENCES:

1. Selling and Sales Management – Third Edition by Geoffrey Lancaster & David Jobber,  Macmillan India Limited, 1994
2. Harvard Business Essentials - Negotiation, Harvard Business School Publishing Corporation, 2003
3. Management Communication – A Case Analysis Approach – Fifth Edition, James S. O’Rourke, IV, Pearson, 2013 
4. Business Communication, Peter Hartley and Clive G. Bruckmann, Routledge, UK, 2002 
 
CERTIFICATION EXAM:
  • The exam is optional for a fee. · 
  • Date and Time of Exams: April 28 (Saturday) and April 29 (Sunday) :
    Morning session 9am to 12noon. 
     
  • Exam for this course will be available in one session on both 28 and 29 April.
  • Registration url: Announcements will be made when the registration form is open for registrations.  
  • The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. 

CERTIFICATE:
  • Final score will be calculated as : 25% assignment score + 75% final exam score  
  • 25% assignment score is calculated as 25% of average of 12 weeks course: Best 8 out of 12 assignments  
  • E-Certificate will be given to those who register and write the exam and score greater than or equal to 40% final score. Certificate will have your name, photograph and the score in the final exam with the breakup. It will have the logos of NPTEL and IIT Kharagpur. It will be e-verifiable at nptel.ac.in/noc.