Courses » Visual Communication Design for Digital Media

Visual Communication Design for Digital Media

About the course

The course will impart knowledge on the different aspects of visual communication design, emphasizing on virtual media platform. In contemporary visual design pedagogy, virtual media technology is an emerging paradigm. The course will emphasize on understanding of visual cognition, which is the key factor to achieve user-friendly design. Usage of contemporary technology like, eye tracking will also be introduced as user testing tool. The course will enable the students to learn visual design in virtual media through a methodological approach.

Intended audience

Students and professional from the disciple of Visual Communication design, User experience design or equivalent domain.
It is a Elective Course for UG and PG of design and architecture domain, including B.Des, M.Des, B.Arch, M.Arch, B.FA, M.FA etc.



Industries that will recognize this course

Any User Experience design, Interaction design and Visual design companies.

Course Instructor

Saptarshi Kolay is presently an Assistant Professor at Architecture and Planning department of Indian Institute of Technology Roorkee. After completing his under graduation in Architecture form Jadavpur University, he went on to explore User Centric design at Design Programme of Indian Institute of Technology Kanpur. Along with teaching he is pursuing his PhD from the Department of Architecture and Planning, IIT-Roorkee. He was selected in student-exchange programme for Aalto University, Finland and Escola De Arte and Desino, Spain. He has received Rafiq Azam Travel Bursary, Yuva-Ratna award and has participated in Design workshop by MIT, Media lab. His current research interest includes gerontology and socio-cultural sustainability, way-finding design, visual narratives, etc.

Course Plan

Week 1 Introduction to Visual Design
                Introduction to Virtual Media Technology

Week 2 Applications of Visual Design in Virtual Media Paradigm
                Design Thinking and Visual Cognition

Week 3 Contemporary Trends in Virtual-Media
                Visual Design Methodology (continues to week 4)

Week 4 Visual Design Methodology
                Case Studies of Visual Design in Virtual Media Technology

Suggested reading

Krug, S. (2006) Don’t Make Me Think, Rider publication. 
Lauer, D.A. and Pentak, S. (2008) Design Basics, Wadsworth Publishing.
Lupton, E. (2004) Thinking with Type: a critical guide for designers, writers, editors and students, Princeton Architectural Press. 
Lidwell, W., Holden, K. and Butler, J. (2010) Universal Principles of Design, Rockport Publishers.
Anshel, J. (2005) Visual Ergonomics Handbook, Taylor & Francis.

Certification Exam

The exam is optional for a fee. Exams will be on 23 April, 2017
Time : Shift 1: 9am - 12 noon
           Shift 2: 2pm - 5pm
Any one shift can be chosen to write the exam for a course.
Registration url : Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published.


Final score will be calculated as : 25% assignment score + 75% final exam score
25% assignment score is calculated as 25% of average of 
4 weeks course : Best 3 out of 4 assignments
E-Certificate will be given to those who register and write the exam and score greater than or equal to 40% final score. Certificate will have your name, photograph and the score in the final exam with the breakup. It will have the logos of NPTEL and Indian Institute of Technology, Roorkee. It will be e-verifiable at nptel.ac.in/noc.